Monday, September 30, 2019

Barriers for Adopting Electronic Health Records (Ehrs) by Physicians Essay

Barriers for Adopting Electronic Health Records (EHRs) by Physicians Introduction In the article, â€Å"Barriers for Adopting Electronic Health Records (EHRs) by Physicians,† researchers analyze the resistance associated with adoption of EHR systems by U.S. physicians. Current research supports the notion that electronic health records are not vastly supported in the U.S., especially in comparison to other countries. According to researchers at the Weill Cornell Medical College, â€Å"Doctors who go digital do appear to provide significantly better health care† (Nordqvist, 2012). While there are many productivity concerns around implementing a new system, this article explains why physicians are resistant to the adoption of EHRs and how those oppositions can affect the system. Analysis of Key Issues In 2012 approximately 72 percent of office-based physicians had adopted any HER system and 40 percent had adopted basic EHR systems (King, Patel, Furukawa, 2012). While there are a myriad of issues associated with the adoption of EHRs nationwide, some of the most prevalent are miscommunication, misinformation and misinterpretation. Physicians are apprehensive about the level error that could prevail with using EHRs. Joseph Conn found that, â€Å"an alarming number of clinicians are anecdotally reporting a substantial increase in the incidence of wrong order/wrong patient errors wile using the computerized physician order entry component of information systems† (2013). Clearly physician resistance to EHRs is directly related to the safety of patients as an increased predisposition for error is being revealed. Conversely, EHRs can be equally superior as they can also contribute more accuracy to the healthcare infrastructure. The Missouri Health Connection shared that EHRs can pr ovide health records universally, â€Å"improving the coordination and continuity of care and promoting informed decision making† amongst many other things (n.d.). Findings Based on the results from the study there are 20 reasons that physicians are resistant to the adoption of EHRs; stemming from cost to doctor-patient relationship. With all the viable concerns that physicians have, they  remain resistant and the acceptance rate is still low. Personal Assessment The evolution of EHRs and its impact on Obamacare and the overall healthcare system is pioneering. Obamacare is based on the perception that health care in the U.S. is more expensive than any other industrial nation because the incentive configuration is inadequate. Ideally, the government would like for Medicaid and Medicare patients to be consistently healthy and otherwise reimburse the physicians for keeping them healthy. However, for this to work the government needs instant access to patient records. With this access the government can eliminate reimbursement solely on test and procedures but incentivize for health results. While EHRs are beneficial for physicians they are equally beneficial for patients. The ability to walk into any healthcare facility and the physician have access to your medical history is substantial. As it relates to someone with health complications, this can minimize the risk of misdiagnosis or allergic reaction. Deuteronomy 15: 7-8 says, â€Å"If there be among you a poor man of one of thy bretheren within any of thy gates in thy land which the Lord thy God giveth thee, thou shalt not harden thine heart, nor shut thine hand from thy poor brother: But thou shalt open thine hand wide unto him, and shalt surely lend him sufficient for his need, in that which he wanteth† (KJV). As Obamacare seems to favor those who are less fortunate or helps those who need healthcare, there is a need to support this agenda. No one should go without health insurance and there are an alarming number of citizens without it today. References Conn, J. (2013). HER systems pose serious concerns, reports says. Modern Healthcare. Retrieved from www.modernhealthcare.com/article/20130624/NEWS/306249952. King, J., Patel, V., & Furukawa, M.F. (2012). Physician adoption of electronic health record technology to meet meaningful use objectives: 2009-2012. ONC Data Brief. Retrieved from www.healthit.gov/sites/default/files/onc-data-brief-7-december-2012.pdf Nordqvist, C. (2012). Electronic health records linked to much better quality care. Medical News Today. Retrieved from http://www.medicalnewstoday.com/articles/251633.php.

Sunday, September 29, 2019

Automobile Pollution Essay

Exponential growth in petrol and diesel fueled vehicles are responsible for deterioration of air quality in cities. Because of the increase in urbanization, industrialization and commercial activities in the urban areas, the demand for transport has also been increased. In addition to it the use of personal vehicles has also increase steadily. The various principle pollutants emit from vehicles are as follows- Carbon monoxide (CO) Suspended particulate matter (SPM) Oxides of nitrogen (NOx) Hydrocarbons (HC) Polynuclear aromatic hydrocarbons (PAHs). 2005 Air Toxic Emissions from On-road Mobile Sources (Tox-weighted) Affects of Automobile Pollution 1. In India about 15-20 million people are asthmatic because of emission of automobile pollution. 2. N02 is a highly toxic gas and attacks the lungs causing lung cancer and emphysema. 3. Automobile pollutants interferes the development and functioning of the nervous system. 4. Some diseases such as bronchitis, plurosis occur by long-term exposure to the particulate matter. 5. N02 reacts with hydrocarbons and creates photochemical smog. Reasons for Automobile Pollution The petrol driven vehicles emit invisible gases such as CO and Benzene while diesel driven vehicles emit mainly black smog containing minute carbon particles and S02. The main reasons for vehicular pollution problems are as follows- 1. Poor quality of fuel 2. Outdated vehicles 3. Congestion and mixed traffic of different types 4. Lack of proper traffic management Important Pre-requisites for Controlling Vehicular Pollution 1. Phasing out of grossly polluted vehicles 2. Enforcement of emission norms for new and in-use vehicles. 3. Improvement in automobile technology 4. Reduction of lead content in motor fuel 5. Stream lining traffic management 6. Improvement in public transport system 7. Fuel quality improvement and switch over to cleaner fuel 8. Restriction on indiscriminate growth of urban centers, industrial and commercial activities Alternative Fuels Hydrogen Gas: It can be used in modified combustion engines and is eco-friendly as it emits water vapours only. Electric Vehicles: They are advantageous over conventional fueled vehicles as far as environment is concerned. Ethanol: It can be used in regular automobiles after blending with petrol. It is rather clean fuel with low nitrogen oxide and hydrocarbons emission and no net C02 emission. Methanol: It is a liquid fuel and is produce from coal, natural gas and biomass. ft emits very little NOx and HC. Natural gas: It exists in the gaseous state at normal temperature and pressure and is found in the form of CNG and LPG. It causes substantially lower pollution without affecting the performance of the vehicles.

Saturday, September 28, 2019

Arnolfinis Marriage Essay

Arnolfinis Marriage Essay Jan van Eyck was one of the greatest and most influential Flemish painters of altarpieces and portraits of the 1400s Hayes. van Eycks paintings often include objects with hidden symbolic meaning. There are several different interpretations of the symbolic meaning concerning his portrait of Giovanni Arnolfini and his second bride often referred to as The Arnolfini Marriage. Marriage is a sacred union between man and woman. A wedding is one of the most important events in a womans life. Often a wedding occurs in the present of the wedding party, family members and friends. During the 1400s a wedding ceremony was performed in the privacy of the home. van Eyck was hired to paint a portrait of this marriage union. Some art historians, like Panofsky, claim that van Eyck was a witness to the Arnolfini wedding and the painting serves as documentation of their vows Kren. Jeanne de Chenany looks pregnant in her green wedding dress, this wedding was kept private because it was a secret or maybe this type of dress was very stylish during the 1400s. The bride was definitely not a virgin, because white symbolizes pureness not green. Arnolfini is holding Jeanne de Chenany hand as an expression of his love for her. This wedding was held during the daytime because you can clearly see the light through the window in the painting. The single burning candle in the chandelier was not needed to light up the room. This candle symbolizes the union candle or could even symbolize the presence of God. In the Renaissance culture, a devotional candle signified Gods all-seeing knowledge Pioch. Arnolfini and his bride are not wearing any shoes. This symbolizes the floor is considered holy ground or the sanctity of marriage Pioch. Some art historians claim the shoes do not have a symbolic meaning. Dog were considered a symbol of devotion and love so often they were included in portraits of a married couple. van Eyck painted the mirror as a reflection of the witnesses present for the wedding. Which includes van Eycks own tiny self-portrait Pioch. His signature on the painting reads Jan van Eyck was present, this has been interpreted by some historians as an indication that he served as a witness Pioch. If the Arnolfinis Marriage had taken place during the 1900s it would have been very easy for an artist to include every single detail of the wedding. Because the wedding took place during the 1400s, all we can do is assume or use our best judgment to interpret the true meaning of each symbol in the portrait. We can all at least agree van Eyck was the artist that painted this portrait. Then again some historians say his brother Hubert was the artist. Kren

Friday, September 27, 2019

Customer Relationship Management in Youi Company Essay

Customer Relationship Management in Youi Company - Essay Example This strategy involves division of the market base using diverse variables, which include age, education, culture, occupation, location and socio-economic status among others. Youi insurance stormed the Australian market and launched its products with the aim of reaching every segment of the customer base. The company personalized insurance and defined the risks more accurately. This strategy allowed Youi insurance company to reach the new but low risk customer segments, which were not previously targeted by other insurers (Carr, 14). These segments included the white-collar commuters who commuted by public service transport to the city for work. Customized media approach was used to reach diverse groups accordingly. For instance, the company targeted the bus and train stations and quenched the traveler’s thirst during the summer mornings with customized bottles of water. Similarly, weekday and daytime TV media advertisements reached the customer segment in homes. This strateg y reached and attracted numerous customers (Carr, 14). A vigorously integrated information and technology system has reached the customer market. This has eased provision of insurance products and communicating with the customers more easily. This study establishes that, Youi uses its integrated information and technology system to transact. This implies that most of the customer requests are done online.According to this study, provision of personalized and cheap insurance retained the customer segments acquired.... Similarly, weekday and daytime TV media advertisements reached the customer segment in homes. This strategy reached and attracted numerous customers (Carr, 14). A vigorously integrated information and technology system has reached the customer market. This has eased provision of insurance products and communicating with the customers more easily. This study establishes that, Youi uses its integrated information and technology system to transact. This implies that most of the customer requests are done online. Retention of the Acquired customer base According to this study, provision of personalized and cheap insurance retained the customer segments acquired through the campaigns and media advertisement (Carr, 14). The Youi Company ensured that the customers understand the finer details of the insurance products provided. Correspondingly, the prices offered remained affordable. Notably, the Youi insurance has gone a notch higher in market orientation. This implies that, the company is focused upon the desires of the customers (Insurance in Australia, 6). The needs of the clients are addressed in a three-level of a product, which include the tangible product, core product and associated benefits and the augmented product (customer service). This trend retained and expanded the customer market. The National Model Railroad Association (NMRA) NMRA is one of the oldest insurance companies in Australia with over 150 branches across the globe. NMRA enjoys a hearty customer relationship management (CRM) system. NMRA uses the aspect of information technology in reaching and retaining its customer base. The database interconnects all the branches across

Thursday, September 26, 2019

Diagnosis of knee joint problem in MRI Essay Example | Topics and Well Written Essays - 2500 words

Diagnosis of knee joint problem in MRI - Essay Example Though this reason is enough to forego this important technological advancement, the question is what do other authors make of these findings? Logical enough, many studies have been carried out in this field and a great deal of views offered in respect to the importance and the flaws associated with this phenomenon. A critical evaluation of a few of the studies will eventually reveal what is the best way to go about the examination of the knee and which method is best when it comes to the different possibilities of knee infections and examinations. This will be based upon the consistency of the results, the methodologies applied therein and the value and cost-effectiveness of the processes in light of the clinical decisions for knee treatment (Cottrell, 2005). ‘The Magnetic Resonance Imaging for the Evaluation of Acute Posterolateral complex Injuries of the Knee’ authored by Ross et al (1997) is a study that was carried out to determine the effectiveness of the MRI in the diagnosis and possible treatment of knee injuries. The only way that MRI can assist in the treatment is by making the process of decision making easier and offering the best way out to the clinician or surgeon. The team opted to use the standard magnetic resonance imaging sequences in their study to check on the acute posterolateral knee trauma. They conducted their study on six patients who were seen within 72 hours of their initial injuries. The patients had their clinical histories and examinations consistent with the probable complex posterolateral injury using the 1.5T magnet. They compared results using the clinical examinations and varied the different views of the flexion, tenderness and through the gradual yet recorded increase in the thigh-foot ang le (McGinty, 1988: Ireland, 1980: Insall, 1984). ‘A prospective arthroscopically controlled

Tourism and Indigenous Peoples Assignment Example | Topics and Well Written Essays - 1500 words

Tourism and Indigenous Peoples - Assignment Example Looking out over a vast, desolate landscape, the older man responds, â€Å"They can bloody well have it† (Weir, 1981). Aboriginal peoples aren’t just part of this remoteness – for many, they have come to symbolize it. I believe that this impression of the Aborigines is intrinsic to Australia’s cultural self-image, part of a pervasive and dominant national mindset. It has a debilitating effect on efforts to decrease traditional economic disparities and make Aboriginal peoples a productive part of the country’s economic mix. Dislocation is the inevitable product of treating Aboriginal people as novel curiosities, or historic anomalies. Until this perspective changes, I believe an almost carnival image will plague the Aborigines and will likely prove too imposing an impediment to indigenous economic integration. â€Å"The implications of†¦potentially expanding employment disparity is amplified for discrete Indigenous communities because they are remote, and opportunities in what is termed the ‘real’ (or mainstream) economy are extremely circumscribed† As I contemplated this reading, I couldn’t help thinking about a series of television commercials advertising American Indian gambling casinos, which are typically only aired in the early morning hours. To me, this reflects the ingrained cultural disenfranchisement of America’s indigenous peoples, who are surely one of the most notable examples of a culturally and economically disadvantaged native population. Their cultural remoteness has kept them out of America’s economic mainstream as surely as has the Aborigines.’ In America, â€Å"fringe† business opportunities, or tourist businesses that exploit stereotypical notions, are often the only means for economic advancement available to native Americans. I believe this is, or will become, the case with Australia’s indigenous peoples, who

Wednesday, September 25, 2019

Mobile devices in the workplace Research Paper Example | Topics and Well Written Essays - 750 words

Mobile devices in the workplace - Research Paper Example This paper seeks to explore the use of mobile devices in the workplace. It aims at determining the level of use of mobile devices during office hours and the effects of such application on effectiveness and efficiency of employees’ output. This is because of the emerging trend in technology that increasingly develops the mobile devices. These devices are also technologically capacitated to offer services that were previously available on computers only. While low portability of computers would previously limit such application in the workplace, the current mobile devices allow employees, while on duty, to access recreational services. The problem promises a worse situation from the trend in manufacturing and sale of the mobile devices. There was for example an almost 90 percent increment in importation of mobile devices from the fourth quarter of the year 2009 to the same period in the year 2010. The increasing competition among the many manufactures of the devices also predic ts increase in utility that will attract more of employees’ time to the mobile devices. In the year 2010 for instance, more than 40 percent of employees used mobile devices for texting and this percentage is expected to have currently exceeded 50 percent (Notifycorp, 2010). Such trends pose both adverse and beneficial impacts on organizations. While they facilitate communication among members of the organization and may be used to facilitate official communications within organizations, the mobile devices, especially when used for personal applications, consumes a lot of organizations’ time, in quality and quantity (Notifycorp, 2010). The applications such as social networks and entertainment distract employees leading to loss of productivity time at personal levels. While cumulative employees’ application of the devices leads to a general lost time at the workplace, some employees’ applications may be a hindrance to other employees to adversely affect th eir output levels (Lussier, 2011). This research report therefore intends to change the trend in application of mobile devices in the workplace. It shall achieve this by statistically identifying the adverse impacts of application of the devices for adequate managerial decision making for controlling office use of mobile devices towards improved efficiency and effectiveness of employees. The developed ideas promise a deeper insight into human resource management through identifying significant inefficiencies due to application of mobile devices. This will lead to developed policies towards a more dedicated labor force. The research’s major limitation is, however, employees’ negative attitude on the research that may lead to dishonest responses. As a result, the true impacts of application of mobile devices may not be established. Proposed task The investigation proposes to employ a quantitative research approach. Under the method, the task will involve a series of step s that will begin with establishment of a theory, from reviewed literature. The proposed theory is that, application of mobile devices reduces productivity in the workplace. The theory will be followed by development of research hypothesis. This will be followed by designing the research before developing data collection instruments. Sampling will then be done followed by data collection and data analysis towards conclusion and a final documentation of the report (Bryman and Bell, 2007). The

Tuesday, September 24, 2019

Compare and contrast the philisophical positions of Thales and Essay

Compare and contrast the philisophical positions of Thales and Anaximander - Essay Example He hypothesized several things that provided a logical pattern for the critique of natural phenomenon. For instance, he assumed that earthquakes are caused because the earth floated on something and this meant that some situation could cause the earth to shake and hence cause the earthquakes. This was something most people in his generation had never really thought about. Herodotus cites that Thales used logic and mathematics to predict the solar eclipse of 585 that ended the war between Lydians and Medes. Thales’ main methodology was to explain the logic of things through geometry and this included the long, square and cube of an object Anaximander was a student of Thales and as such, he took the teachings and principles of his teacher to the next level. Anaximander was mainly interested in the mechanics of the earth and how it related to the universe(Philosophy Basics, 2008). Therefore, he went beyond the basic geometry of Thales and studied the earth’s position in the universe with principles in cosmology, meteorology and geography. This was a multidisciplinary and interdisciplinary approach that provided explanations about the origins and position of the earth. Thales and Anaximander were pioneering scientist in Pre-Socratic Greece. Thales was the first to question things using the logic of natural science instead of metaphysics. He developed methods including geometry to explain natural events. Anaximander, his student consolidated his basic ideas and integrated other elements of scientific testing and new disciplines to deduce the position of the earth in the

Monday, September 23, 2019

Whats your religion belief Essay Example | Topics and Well Written Essays - 500 words

Whats your religion belief - Essay Example ne others the plan of our salvation, than from those from whom the Gospel has come down to us, which they did at one time proclaim in public, and, at a later period, by the will of God, handed down to us in Scriptures, to be the ground and pillar of our faith†. In a fairly categorical sense, the above quote seems to indicate that the existence of further understanding, revelation, or identification of how salvation takes place is not existentially possible. Instead, the quote embodies the belief that the final revelation of salvation and its relation to humanity have been uttered and no possible further explanation could be offered. Yet, this particular view misses one fundamental precept; namely the fact that both before and after Christ’s earthly ministry, the power and importance of the Holy Spirit and its ability to convict the hearts of men and lead them in the path of righteous understanding played a central, if not pivotal, role in the way in which theological int erpretation and understanding took place. The underlying theological relevance of the above quote is of course central to understanding how a further knowledge and appreciation for Christian doctrine should develop. If it is in fact true that the development has taken place already, then the possibility for future scholars and theologians to continue to approach these topics from new perspectives and gain further insights is all but wasted effort. However, if the statement and untrue and somewhat misguided, then it is still required for individuals to engage with the Gospel and consider the unique ways in which theology and theological inquiry regarding the Holy Spirit, salvation and other fundamental Christian precepts can be understood and engaged within the life of the believer. Those that would disregard this approach as heretical would likely point to the danger of revisionism of key Biblical doctrines. However, such a fear is not necessarily grounded in reality or in fact; as the

Saturday, September 21, 2019

Marketing Research Essay Example for Free

Marketing Research Essay Conclusion The purpose of this research is to identify whether Dilmah should continue the current campaign or modify the campaign. The result from the secondary research and primary qantative research show the total black tea sales has great increased about 13% from 2008 – 2009 which is a fantastic result in the world economic recession period of time. Dilmah has market share of 29% which is the highest share of one brand. Dilmah target customer is traditional family and age is from middle to mature group. The Larry report says their customers are satisiftied with the freshest and finest tea quality and consumers agreed Dilmah has achieved the goal of tea quality. The main tea market are in Auckland 51% in 2009, Wellington and Canterburry. From primary research findings, female has higher purchasing tea percentage than male and the age group is 36 and more. People who are employeed as income earner less than 20 hours is recall seeing the TV advertising. Dilmah doesn’t have the top of mind brand awareness for the age group 36-45 but it is mostly recognized by the age group 26-35. Dilmah issues Bell is a very strong competitetor of Dilmah in black tea market as they have a very close market share percentages over years from 2005 to 2009. Bell is more reconigized at the age group of 35 – 46 by 94% (193) but the age group of 18 – 25 and 46 and over still have 67% and 61% top of mind brand awareness for Bell. The 58% of age group 26 – 35 has top of mind brand awareness for Dilmah and the 33% of age group 18 – 25 has top of mind brand awareness for Dilmah. 59% of male and 64% female all reconigized Bell but 39% male and 13% female know Dilmah as top of mind brandawareness. 6% of less 20 hrs knows Bell but 15% knows Dilmah. 61% of non employeed knows Dilmah†¦but which they might not be the main group who purchase tea normally in the household. 32% of 35 – 46 who purchased tea Be to cafe last 4 weeks: Female purchased tea more $704,000 and is about 4 times than male $188,000 at sales. Top main 3 group purchase tea 40 – 44, 45  œ 49 and 70 and over RM: Who bought tea last 4 months: * 2 main group:64% of traditional family (middle to mature age with stable income and family oriented and traditional value) and 41% visible achievers and they have very similar family values Who purchased tea last 3 months * 36 – 45 and 46 and over for bell (29% of interviewers purchased Bell Tea) * 26 – 35 and 36 – 45 for Dilmah (30% of interviewer purchased Dilmah) * 25% purchased Twinings The market trend to drink black has started from 2007 because the black tea sale. The total black sale of 2005 to 2009 has increased steadily which presented the successful of the media and publicity from the secondary data findings. The result shows that those three major brands Dilmah, Bell and Twinings are invested into the most effective forms of media at the past three to four years. Dilmah media expenditure has always been the highest in TV advertising from 2005 – 2008 ( 67% to 91% of Dilmah total expenditure of media) apart from 2009 comparing to the major three tea brands. Bell, the second tea brand spent the most amount of money in TV advertisement at 2009 which showed the result of the total tea sale was the only one brand has had increases sales from 2008 to 2009 about few percentages. Dilmah reduced the spending for TV advertisement about 23% which has slightly reduced the tea sales about little percentage but Dilmah is still No. 1 of black tea market. As a result, Dilmah has been always focusing on the right media form for advertising their product and has been successful on the result of sales and market share. Nevertheless, Dilmah still lacks the brand awareness as it shows in the primary / qanatative research findings that Dilmah did not come to â€Å"Top of mind brand awareness† and Bell was the first tea brand comes to their mind. 62% of interviewers chose Bell and only 22% of interviewers chose Dilmah which makes Dilmah comes second. This clearly shows Dilmah has significant issue about the brand awareness which has always been an issue of them trying to achieve it. From the research findings, the main group which has been purchased tea for last four months are The total black tea market sales from 2008 – 2009 has huge growth about 13%. The total The purpose of this research is to identify whether Dilmah should continue the current campaign or modify the campaign. The result from the secondary research and primary qantative research are showing the most effective forms of media and publicity is TV advertising which the campaign is focusing on. The past few years that Dilmah has been focus on TV advertising and the result shows the sales of Dilmah black tea has been increased steadily. It proved TV advertising has achieved the result of increasing the sales of tea. The research has investigated the 5 objectives which are key trends in the tea market, key customer segments and a profile of each, levels of brand awareness and measure attitudes towards teas as a drink. The findings show Dilmah should continue the current campaign as it is. Key trend in the tea market (market size, market share and price†¦etc) Key customer segment and a profile of each Brand Awareness The most effective form of media and publicity Attitude toward to tea as a drink Recommendation Id research problems / to understand / to investigate / to explore The primary research has contained five objectives are key trend in the tea market, key customer segments, the most effective forms of media and publicity and the measurement attitude towards tea as a drink. Unfortunately, it has had 800 survey but female is almost double of male. This may because the survey accuracy as the secondary research findings shows female has much higher percentage of purchasing the tea which might affect the survey. Beside, there is one more important finding that from middle to mature age groups are also the main groups of tea purchasing. The survey also has higher percentage people at the age group of 36 – 45 and 45 and over. In the primary research, it has covered quite well at the brand awareness question but there are not enough information which required to support the campaign should keep going or modify at the objectives of effectiveness of media, attitude to buy / drink tea and profile of customer segment. The key customer segment by employment should be full time worker, part time worker or non-employed. It will be good to know who does grocery shopping of the household. Full time housewife with out job or Housewife with part time job, part time student or full time student The attitude toward to tea as drink will be good to have the question of what kind of tea is the most favorite to drink? Answer to be black, herbal and green tea which can help to know the current trend of drink tea. * Main reasons of purchasing the tea What kind packaging is the most favourite etc paper bag, tin, glass jar †¦etc†¦ * What kind of advertising comes to mind when you think about tea advertising? * What would you expect to see from tea advertising? Tea history, fashion trend, tea taste†¦etc * Attitude to buy / drinking tea? (change to actionable statement – to identify * Effectiveness of advertising * Profile of segments – behaviour (drinking tea) The secondary and primary researches have got a numbers of good information and data to support the continued campaign of TV advertisement as the most effective form of media. However, it still lack the important information and data key customer segment, attitude toward to tea as drink and the type of tea advertising to support the campaign. The key customer segment will indicate which group is main consumers purchase tea for the household and when and where will the best time to have campaign on according the life consumers. The great information of attitude toward tea as drink can modify the campaign to the advertising that consumers would expect to see and also show who main consumers are. The type of media form will encourage consumers to purchase Dilmah tea brand. Sometimes, it is very hard to encourage consumers to change the brand they have drunk for long time as tea is a very family oriented drink. Drinking tea can be the family habit which dominated by the main person who is shopping for the household. For that reason, it is essential to have the focus group qualitative research to The research requires 8 – 12 people and homogeneous in terms of demorgraphic and socio-economic characteristics. Of course, those people need to have the habit of drinking tea. The final thing is has not participated in many focus groups. The reseach will also require a relax environment and it will takes about 1. 5 – 2 hours. The research will be recorded all relvant information including facial expression and body language so the recorder will need to be in the central front of the room behind the moderator. The moderator will question the group and lead the discussion to the proper way to encourage the group not be afraid to express own ideas and opinions. A good qualified moderator will be detached but kind and Final statement Identify the need for qual research †¦ (topic) To explain yes we have got some good information but still lack some important information†¦ for support to provide more about how to present to public†¦ to recommend what should need according to behaviour†¦ or age group†¦ Just comes one statement that is actionable to complete by the research (your task)†¦ Going to Appendix Good morning/ afternoon Thank you for taking the time to meet with us. We will honor your time by making sure that we wrap up in the next 90 minutes. Does anyone mind if we tape record this for our records? The tape will be only use for the case study of the major tea brand campaign design. We are researchers under contract with the major tea brand to conduct the tea brand awareness and the attitude toward to tea as a drink. Our evaluation is formative and qualitative. This means that our primary point is to gather information that helps the major tea brand origination finest tea product and improve the brand awareness. The information we collect is by design descriptive rather than numeric. We have a system for quantifying qualitative information, but for now, we don’t need to be concerned with counting things. We just want your ideas and opinions. There is no right and wrong for each question and each idea and opinion are all very valuable information for the research. Any question before we start? Be sure that everyone signs and completes the info on the sign-up sheet. Key themes Suggested question End the guide with some kind of thank you and conclusion – recognize that people will have gone out of their way to participate

Friday, September 20, 2019

Carnival Cruises Analysis

Carnival Cruises Analysis Carnival Corporation is the largest and most successful cruise lines in the world. Their corporate offices are located in Miami, Florida with over 91,000 employees with offices all over the world. It all started in 1972 by Ted Arison who had a vision to create the greatest cruise line in the world. Carnival slowly started to grow and over time was awarded The Worlds Most Popular Cruise Line.(Carnival, 2006) On 1987 the management team decided to take advantage to its well-known reputation and went public entering in the New York Stock Exchange as CCL. Today Carnival has added over 100 ships and acquired premium cruise lines in almost every sector of the industry. In 1989 Holland America Line was acquired by Carnival adding niche operators including Windstar Cruises and Alaskan/Canadian cruise lines. In 1992 several luxury liner, where acquired such as Seabourn and Europes largest operator Costa Cruises. Carnival was not done expanding and in 1998 they acquired the prestiges luxury operator Cunard who built the world largest ocean liner Queen Mary 2. (Carnival, 2006) Carnival Corporation was beginning to take shape, but on 2003 they successfully merged with Princess Cruises creating a global power house. Carnival also purchased P O cruises, Ibero cruises and AIDA Cruises lines. Carnival had become the largest cruise operator in the world from US to Europe. Although Carnival managed several cruise line operator each line had its own distinction and separate operations. In 1972 Ted Arison owner and operator of all Carnival had a vision. Ted story begins when he took a small ship called the Mardi Gras and converted it into a small ocean liner. The Mardi Gras was an innovative cruise liner like no other for its time that only made a one-way trip from Miami to San Juan, Puerto Rico. (Carnival, 2006) Although it wasnt easy surviving, Ted Arison was focused to be successful and on 1974 he became full owner of Carnival cruise line. Organization as large as Carnival has management team that is broken up to different divisions. It starts from CEO Chairman Micky Arison, the next tier down is Howard S Frank as the COO who over sees all businesses of company, within that same tier is David Bernstein who is CFO of all Businesses. The Next tier down is Richard Ames SVP of Shared Services, within same tier Arnaldo Perez SVP General Counsel and Secretary. Next tier down is Larry Freedman who is Chief Accounting Officer and Controller. The last tier down are all the divisional Presidents who manage AIDA Cruises, Carnival Cruise Lines, Carnival Australia, Carnival UK, Costa Crociere S.p.A, Cunard Line, Holland America Line , Princess Cruises and Seabourn Cruise Line. (David, 2013) Carnivals overall goal is to collaborate all its brands to reach every area of the cruising industry. Carnivals main focus is to attract all types of customers who are in different demographic, budgets, geographic and all cultures. The main concepts that Carnival tries to achieve is to be known as Fun Ship, along with all the amenities that go with it such as Luxury, elegance and exotic destination. (David, 2013) Carnival has invested in their own marketing division, were they offer a 10% commission to their travel agents and offer other bonus programs. The marketing division has focused on marketing material, advertisement, website interaction, seminars and videos. These efforts are too assist agent in the field to generate more sales. Their website division has created promotional campaigns that offer discounts, VIP savings, resident discounts, special meals, and holiday deals. (David, 2013) Carnival domestic and international destinations are growing. New routes are being developed and new ships are being built. Travelers most appealing destinations are the Caribbean, Alaska, Bahamas, Hawaii, Mediterranean/Greek Island/Turkey, Bermuda, Europe, Panama Canal and least appealing West coast of Mexico.(David, 2013). Competition is growing among the other cruise lines and more theme based environment is beginning to evolve. For example, onboard amenities are being created such as cell phone access, entertainment, villas, multiple themed restaurant, fitness center and spas are making this industry competitive. (David, 2013)More and more people are cruising and more bigger and better luxury liners are being built around the clock. Carnival is the leader in the industry but it must not lose their edge because competition can knock them down to second place. Executive Summary Carnivals Mission statement is to be the worlds largest cruise operator that offers exceptional customer service to all its clientele. Carnivals number one goal is for its passengers to have an memorable experience and to continue to travel on Carnival. Carnival would like to offer its clients a One-stop shop for traveling. Carnival has eleven different Cruise lines around the world that can make that happen. Despite of economic down turns of the tourism industry; Carnival has continuously grown and expanded their portfolio of cruise line brands. Carnival Corporation has ten cruise lines with one hundred active vessels. In its portfolio of cruise line, Carnival has been able to generate nine percent revenue and delivering new ships each year. Carnival growth strategy has allowed the company to achieve a four percent increase in revenue growth and maintain the largest and most profitable travel company globally. Since its public offering and forty years in business, Carnival has managed to acquire multiple cruise lines that cater to the global travelers. Carnivals global expansion is now reaching out to travelers in North America, Europe and Australia. Carnival cruises continue to offer itineraries products around the world and offer all types of entertainment including excursions. Carnival continues to venture into regions that are untapped markets, such as Asia to increase market share. Cruise industry has many competitors trying to take each others market share. The few players who compete with each are Carnival Corporation, Royal Caribbean Cruises, Celebration Cruise line, Star Cruises, Norwegian Cruise Lines and Radisson Seven Seas Cruises. Each company has its own niche and advertises in a certain clientele. With an all-inclusive themes cruise liners are beginning to distinguish themselves by the type of services they offer. The industry trend is to create massive ships that allow cruise line to offer more activities that can generate additional revenues to the cruise company. Today the Cruise industry is growing and more ships are currently in production. Cruising is now a major player in the traveling industry and more and more people are cruising today. Market conditions for the cruise industry is growing and for the last five years the cruise industry has been growing at 8% each year. (Cruise tourism, 2010). Internal Assessment (A) After reviewing three years of Carnival 10k data from Financial Statement and Balance sheet, we can see that Carnival is the biggest cruise line operator in the world. The analysis of ratios is broken up into five segments including, liquidity, activity, profitability, asset management and leverage. Within these segments you can see the companys current ratio to total debt to assets. This data indicates the company is strong and sound. Under the current ratios you take the current assets divide by current liabilities which include cash, accounts receivable and short term investments. Carnival shows a down trend of liquidity from 2009 to 2011. When you look at the current ratios, you see that in 2009 the current ratios were 0.31. In 2010 there was a 0.09 drop which left them with a current ratio of .22, and in 2011 you only see a .01 drop which left them with a current ratio of .21. Carnivals receivables turnover shows an increase in the ability to extend credit sales and collect receivables as the years progressed from 2009 to 2011. Carnival has a successful rate on collecting receivable. In 2009, Carnival had an Accounts Receivable Turnover of 37, had increased by 27% for a total of 47 in 2010. During 2011 you see a 30% increase in accounts receivable turnover which left them with a ratio of .61 in 2011. Carnival shows they are able to extend credit and collect in a 30 day timeframe. Looking at Carnivals Return on Asset percentage, you can see in 2009 ROA came in at 4.86 has an increase of 0.46% in 2010 for a total of 5.32% and incurred a slight decrease. In 2011 the total ROA came in at 5.02%. Under the Total Assets Turnover (TAT) you see Carnival shows an increase during 2009 -2011. In 2009, Carnival had a TAT of .37, an increase of .02% in 2010 for a TAT of .39, and in 2011 reflected another .02% increase for a TAT of .41. Based on the ROA and TAT comparisons, Carnival maximizes their assets and the number shows an upward trend. When you look at the Operating Profit Margin (OPM) on Carnival you see margins have been declining through the period of 2009-2011. Carnival had an OPM of 16% in 2009, 16.22% in 2010 and a decrease in 2011 to 14.28%.Net income by percentage of sales declined for Carnival from 2010 to 2011 by 1.56%, while they only saw a gain in sales of .37% from 2009 to 2010. Now, when you look at earning per Share (EPS), as a shareholder these numbers would indicate how profitable the company can be which Carnival had EPS of 2.24 in 2009, and increase in EPS of 0.23to total 2.47 in 2010, and a slight decrease of .05 in 2011 to total 2.42. Stock holder for Carnival would probably want to hold onto their stock as it shows a consistent trend. Overall, Carnival has lower liquidity ratios and has much better management of its assets, relies less on debt to finance its assets. Carnival has higher price per earning percentage for 2011. When you look at stock price history, Carnival has a consistent price in the $30s price range. After looking at all ratios from Liquidity Ratios, Leverage ratios, Activity ratios, Profitability ratios and growth ratios. Carnival has great management of its assets and it is stable for investors. Internal Assessment (B) Organization as large as Carnival has management team that is broken up to different divisions. It starts from CEO Chairman Micky Arison, the next tier down is Howard S Frank as the COO who over sees all businesses of company, within that same tiers is David Bernstein who is CFO of all Businesses. The Next tier down is Richard Ames SVP of Shared Services, within same tier Arnaldo Perez SVP General Counsel and Secretary. Next tier down is Larry Freedman who is Chief Accounting Officer and Controller. The last tier down are all the divisional Presidents who manage AIDA Cruises, Carnival Cruise Lines, Carnival Australia, Carnival UK, Costa Crociere S.p.A, Cunard Line, Holland America Line , Princess Cruises and Seabourn Cruise Line. (David, 2013) If you look at the organization chart Carnival Management team, you see the hierarchical of the line relationship of the chain of command. Carnival runs an effective organization but I would recommend a different approach. The Chain of command will start with the CEO which looks at the overall executive team. The tier below would be Chief operation officer which will manage all internal departments such as Marketing, Sales, Customer Service and Operations. On this same line of command you have Chief financial officer which will manage the accounting department along with the controllers. Next to the CFO you have president of Cruise lines this position will oversee all the regional directors. The next tier down would be American cruise director which will manages all Domestic cruise lines and a European cruise director which will handle all international cruise lines. The next tier down would be the Presidents of Carnival US, Holland America and Princess Cruises. On the same tier you will find Presidents for Aida, Carnival Australia, Carnival UK, Costa Cruises, Cunard and Seabourn. These Presidents will manage all the lower level management such as the Vice Presidents and Managers. This organizational chart has a chain of command that manages all levels of the company. The power of executive has more upper management to the managers and this way there is a clear communication channel to the top. The current organization chart doesnt have a chain of command that manages the entire company and all its divisions. When comparing Carnival from its competitors such as Royal Caribbean, Norwegian and Disney you can see where these cruise lines compete with one other. The Profile is broken up by four categories, High Customer Service, Low Customer Service, and Expensive to In-Expensive. Customer Service is large role when it comes to cruising. Prices also play a major role when it comes on choosing a cruise line. I compared all four companies on a 4-7 day cruise to the Caribbean departing from Miami, Fort Lauderdale and Port Canaveral. After comparing the reviews and prices of all four cruises, the most expensive trip was Royal Caribbean. Oasis of the Sea is one of the largest ships cruise ship in the world with a rating of 88% in customer satisfaction and pricing ranging from $749 to $1599(not including taxes, port fees, off season). Travelers rated Disney Dream cruise of 84% with pricing ranging $480 to $1900(not including taxes, port fees, off season, 4 night cruise). Critics gave Carnival Dream a 75% rating with pricing ranging from $299 to $749(not including taxes, port fees, off season).The last company evaluated was Norwegian Epic receiving a 72% rating with prices from $429 to $899(not including taxes, port fees, off season). Carnival Strategies is to compete by offering the most affordable all inclusive entertainment travel experience anyone can have. Carnival Cruise Lines has 24 ships in its fleet. Carnival purchase used ships and refurbishes them with new enhancements. By doing this Carnival is saving millions of dollars and is able to keep costs low. Another strategy carnival does is that it purchases large amounts of fuel when price of oil is low. Carnival marketing strategy is to brand their name as the fun ship; people are drawn to affordable traveling that has tons of fun. The advantage that Carnival has is that its the largest cruise operator in the world. This allows Carnival to have negotiating power politically, along with negotiating new ports or to expand smaller ports. This allows Carnival to increase their ship line and increase demographic reach. The disadvantage is that Carnival is known as the cheapest cruise line with refurbished ships that cater to the masses. Royal Caribbean strategy is to focus on purchases newer ships. By doing this they are building on their name brand recognition and promoting value to all of their luxury lines. Royal Caribbean disadvantages are that they have expensive ships that need to generate a high return on investment. Another disadvantage are fuel cost this can really affect the profitability of the company. Royal Caribbean main goal is to dominate the cruise industry with one name brand at a time. Norwegian Cruises line strategy has around 8% market share in industry and growing. The advantage Norwegian has is that they have 13 ships in there fleet. There demographics is growing from North America, Hawaii, Alaska and Europe. Norwegian disadvantages is that there fleet of 13 consist of older to new ships which requires frequent renovations. Having older ships can affect the name brand recognition of Norwegian for having an image of having old ships. Overall Norwegian Cruise Lines has many good attributes that they have introduced, such as casual dining variety of restaurants and Las Vegas shows. These are popular themes that the industry is following. Internal Assessment (D) Carnivals value is to offer world class service at a fraction of the price. The Fun Ship is there motto and that is what they would like to be known for. They spend countless hours trying to create activities that all of the passengers would love and enjoy. Carnivals number one goal is for all its passengers to have a memorable experience and to return back to its lines. SWOT Analysis Strengths The largest cruise operator in the world with eleven cruise brands0 Carnival most profitable company in the industry. Has established name brand recognition as the Fun Ship. Carnival has negotiating powers with vendors, ports and political figures. Able to purchase fuel when prices are low. Weaknesses Revenues are dropping. Carnival generates majority revenues in North America which means economy can affect the company. Currencies devaluation. Long term debt on new ship construction. Opportunity There is still market share in the vacationing market. Bigger ships are being made that carry more people. Asia is an untapped market. Threats US Tax loopholes may be expiring Cap and Trade Accidents on the ships Security of the ships from pirates. Internal Factor Evaluation Matrix Internal Factor PESTLE Analysis Political / Government Ongoing relations with Politicians and cruise line operators are essentials. Politicians are directly involved on expanding and creating ports, taxes, environmental fees, trade restrictions and tariffs. These projects need the backing from the Politicians. Without agreements with governments, cruise operators would not be able to conduct business in their countries. Governments and Political factors work hand and hand in the cruise industry. Each countries government is in communication with the cruise ship operators from port facilitation to emergencies safety rescue occurrences. Depending on the region, Pirates are a continuing problem. Cruise ship companies rely on local governments for protection from these threats. Government plays an important role when it comes to safety protection. There are mutual benefits when working together with cruise ship companies. The cruise industry offers an increase of local employment within the city and its ports. For example restaurants, hotels, taxis, theme parks, museums, shops, taxi drivers and travel guides are all positively affected. In some countries tourism brings large sums of revenues to the local city and governments. This enhances the relationship with cruise companies and Politicians. Economic The cruise line industry is growing at a growth rate of 8% and more people are traveling today than ever before. Many Economic factors are involved, such as clienteles economic positions, growth in markets, currencies rates when working international and inflation plays a role. Cruise operators will be affected under management and operational levels. If the price of fuel starts to increase, then this will affect operating cost of the company. If interest rates increase then this will affect the revenues of the company. Economic factor plays a major role of the survival of the company. Social / Cultural / Demographic Social factors are measured by the Demographics, Population Growth and Age of their clientele. Popularity destinations and customer experiences will identify cruise industry demands. For example if a certain demographic and age, has a positive experience on their vacation. Then a positive trend will occur for that demographic and age segment. Social studies are important to the cruise industry to determine marketing opportunities on certain segments of the cruise industry. Today cultural factors play a role when traveling on a cruise ship. There are several cultural destinations from The Caribbean, Alaska, Western Mexico, Mediterranean, Europe, South America and Asia pacific. The Caribbean is most popular cultural destination in the world and Mediterranean is next in popularity. As the cruise industry grows more cultural destinations will be available. Demographics factors are important when conducting research and development. When conducting research they look at certain segments from Age, Income, Sex, Civil status, Occupancy, Education and Employment status. Conducting market study requires statistical data on each demographics. There are four different segments that are broken down by Luxury, Premium, Contemporary and Special. With all this information gathered, research and development can create a market strategy that will provide valuable information when creating an itineraries or new destinations. Technological Technological factors are important externally and internally within the company. Having good communications from management to operations is a critical factor when operating a company. Cruise companies are also looking for new technological advancement that can help improve safety occurrences. New technologies are being developed to assist the multibillion dollar industry. Due to the increase production of new ships, technologies are advancing each year. Cruise ships are looking for the most advanced Maritime technology, GPS systems and Satellite Weathering systems that the industry offers. Now that cruising has become a large part of the travel industry new and safer systems are in demand. Legal The Legal factors are important to the cruise industry. The cruise industry has been monitored for many types of law violations, such as employment, consumer, health and safety violations. If any cruise company is caught, violating any of these laws, large fines or criminal penalties can result from it. The legal occurrences can damage political and governmental relations. This is why Legal factors play an important role to the cruise industry. Environment The Environment factors have a large impact to the cruise industry. For example climate change and weather can impact the cruise industry as a whole. The cruise ships have advance weathering systems that can detect storm movement. Environmental factors must be addressed when creating newer cruise ship. Cruise operators goals are to decrease the environmental effects to the environment, thus decreasing climate change. For example reverse osmosis systems, shore power systems and wastewater systems all help decrease their environmental footprint. With pressures from Politians, cruise companies are forced to implement new environmental friendly technologies that can have a positive effect to the environment.

Thursday, September 19, 2019

Physics of the Internal Combustion Engine :: physics motor engine ICE

Background Infromation In Cambridge England, in 1820 a man by the name of Reverend W. Cecil was explaining to fellow scientists and inventors how an internal combustion engine worked. All of his fellow colleagues just laughed at him and told him it could never be done. In 1860 Jean Joseph E'tienne Lenoir made Cecil's idea come to life by building the first practical internal combustion engine. Three years later in 1863 Lenoir built one of the worlds first gas engine cars. Ignition System Have you ever wondered how turning a simple key will start a car? Well, I'll tell you. When you turn the key a small voltage from the cars battery is sent to the coil. The coil turns the small voltage into a large voltage. Then the coil sends the the voltage to the distributor. The distributor has heavy wires that send the voltage to each spark plug. The distributor, also, tells the spark plugs which one should fire and when to fire. The altenator is another part of the ignition system. The basic job of the altenator is to make more voltage to charge the battery. Fuel System Everyone knows that you need to have gas in your car for it to run. When you put gas into the car it goes into the gas tank. The gas then makes its way from the tank to the carberator via the fuel pump. The carberator mixes the gas and air together. The air is first cleaned by the air filter before going to the carberator. The air and gas mixture is then sent to the intake manifold, from there its sent to the intake valve. Combustion The camshaft opens and closes both the intake valve and the exhust valve. When the intake valve opens, the air and gas mixture rush into the cylinder. The valve closes and the mixture is traped inside. The piston is pushed up and causes compression. At just the right moment the spark plug sparks and ignites the mixture. When the gas explodes it pushes the piston back down. When the piston is at the bottom of the stroke, the exhuast valve opens sending the exhaust out through the tail pipe. Exhaust System Once the burnt fuel is throught the exhaust valve it is sent to the exhaust manifold. The exhaust maniflod is just a collecting area for the exhaust coming from the cylinders. Pressure keeps the exhaust moving to the pipes then into the muffler.

Wednesday, September 18, 2019

How Empirical Psychology Illuminates Issues in Moral Ontology Essay

How Empirical Psychology Illuminates Issues in Moral Ontology ABSTRACT: Although scientific naturalistic philosophers have been concerned with the role of scientific psychology in illuminating problems in moral psychology, they have paid less attention to the contributions that it might make to issues of moral ontology. In this paper, I illustrate how findings in moral developmental psychology illuminate and advance the discussion of a long-standing issue in moral ontology, that of moral realism. To do this, I examine Gilbert Harman and Nicholas Sturgeon's discussion of that issue. I contend that their explorations leave the issue unresolved. To break the stalemate, I appeal to empirical psychological findings about moral internalization-the process by which children acquire the capacity to act in terms of moral norms. I contend that these findings illuminate the issue, suggest a way to advance it, and tend to support a moral realist position. Although scientifically and naturalistically inclined philosophers are concerned with the role of empirical psychology in illuminating problems in moral psychology, such as the capacities for moral agency, they have paid less attention to its potential contributions to issues of moral epistemology and ontology. In this paper, I illustrate how findings in moral developmental psychology illuminate and advance the discussion of the long-standing issue in moral ontology of moral realism. Moral realism is the view that moral realities are objective, and thus in some important sense(s) independent of either the subjective states of moral agents or intersubjective factors. Naturalistic moral realism makes these objective moral realities part of the material world. I examine some recent disc... ...man on moral explanations of natural facts. In N. Gillespie. (Ed) Spindel Conference, 1986: Moral Realism., The Southern Journal of Philosophy , XXIV, Supplement, 69-78. Sturgeon, N. L. (1986b). What difference does it make if moral realism is true? In N. Gillespie (Ed) Spindel Conference, 1986: Moral Realism.. The Southern Journal of Philosophy , XXIV, Supplement,. 115-41. Zahn-Waxler, C., Radke-Yarrow, M. and King, R. A. (1979). Child-rearing and children's prosocial initiations toward victims of distress. Child Development. 50, 319-330. Zahn-Waxler, C. and Radke-Yarrow, M. (1982). The development of altruism: alternative research strategies, In N. Eisenberg (Ed) The Development of Prosocial Behavior (pp. 109-137). New York: Academic Press. Zahn-Waxler, C. and Radke-Yarrow, M (1990). The origins of empathic concern. Motivation and Emotion, 14, 107-130.

Unraveling Cleopatra Essay -- Egypt History Papers

Unraveling Cleopatra "She took a small boat, and one only of her confidants, Apollodorus, the Sicilian, along with her, and in the dusk of the evening landed near the palace. She was at a loss how to get in undiscovered, till she thought of putting herself into the coverlet of a bed and lying at length, whilst Apollodorus tied up the bedding and carried it on his back through the gates to Caesar's apartment. Caesar was first captivated by this proof of Cleopatra's bold wit, and was afterwards so overcome by the charm of her society that he made a reconciliation between her and her brother, on the condition that she should rule as his colleague in the kingdom." (The Life of Julius Caesar, Plutarch; translation by Dryden) Abstract Whether Cleopatra rolls out of an ornate carpet as authorative and in control or as the more stereotypical image of a sensual temptress, the carpet scene functions as an introduction between Cleopatra and Julius Caesar. More importantly, the scene also provides valuable insight into Cleopatra's character. Plutarch's account of Cleopatra's first encounter with Julius Caesar inspired countless artists to recreate their own interpretations. First prose and narratives, the workings of creative imaginations, emerged. Soon, the stirring mental images are captured on canvas and eventually breathed into cinematography. With the advent of movie making multiple versions of Cleopatra and her legend were produced, each distinct in their own right. Each version retells the carpet scene differently, and offers a different Cleopatra. The first impression of Cleopatra is imprinted by the carpet scene and sheds light on who Cleopatra is in the respective narrative or film. If she tumbles out of the c arpet in a rev... ...ert, Warren William and Henry Wilcoxen. Paramount, 1934. Cleopatra. Dir. Joseph L. Mankiewicz. With Elizabeth Taylor, Rex Harrison and Richard Burton. 20th Century Fox, 1963. Cleopatra. Dir. Robert Halmi Sr. With Leonor Varela, Timothy Dalton and Billy Zane. ABC, 1999. Dirks, Tim, "Greatest Films- Comprehensive Analysis of Classic US Films" (1996), URL: http://www.filmsite.org/cleo.html (12 Dec. 1999). Fielding, Sarah, The Lives of Cleopatra and Octavia [1757], Lewisburg: Bucknell UP, 1994. George, Margaret, The Memoirs of Cleopatra, St. Martin's Press, New York, 1997. Koller, Brian, "Cleopatra (1937)", URL: http://us.imdb.com/Reviews/165/16511 (12 Dec. 1999). Leyendecker, Frank, "Box Office On-line Review", (June 17, 1963), URL: http://www.boxoffice.com/classic.html (12 Dec. 1999). Plutarch, "The Life of Julius Caesar", Trans. John Dryden.

Tuesday, September 17, 2019

A Game of Thrones Chapter Forty-two

Tyrion They had taken shelter beneath a copse of aspens just off the high road. Tyrion was gathering deadwood while their horses took water from a mountain stream. He stooped to pick up a splintered branch and examined it critically. â€Å"Will this do? I am not practiced at starting fires. Morrec did that for me.† â€Å"A fire?† Bronn said, spitting. â€Å"Are you so hungry to die, dwarf? Or have you taken leave of your senses? A fire will bring the clansmen down on us from miles around. I mean to survive this journey, Lannister.† â€Å"And how do you hope to do that?† Tyrion asked. He tucked the branch under his arm and poked around through the sparse undergrowth, looking for more. His back ached from the effort of bending; they had been riding since daybreak, when a stone-faced Ser Lyn Corbray had ushered them through the Bloody Gate and commanded them never to return. â€Å"We have no chance of fighting our way back,† Bronn said, â€Å"but two can cover more ground than ten, and attract less notice. The fewer days we spend in these mountains, the more like we are to reach the riverlands. Ride hard and fast, I say. Travel by night and hole up by day, avoid the road where we can, make no noise and light no fires.† Tyrion Lannister sighed. â€Å"A splendid plan, Bronn. Try it, as you like . . . and forgive me if I do not linger to bury you.† â€Å"You think to outlive me, dwarf?† The sellsword grinned. He had a dark gap in his smile where the edge of Ser Vardis Egen's shield had cracked a tooth in half. Tyrion shrugged. â€Å"Riding hard and fast by night is a sure way to tumble down a mountain and crack your skull. I prefer to make my crossing slow and easy. I know you love the taste of horse, Bronn, but if our mounts die under us this time, we'll be trying to saddle shadowcats . . . and if truth be told, I think the clans will find us no matter what we do. Their eyes are all around us.† He swept a gloved hand over the high, wind-carved crags that surrounded them. Bronn grimaced. â€Å"Then we're dead men, Lannister.† â€Å"If so, I prefer to die comfortable,† Tyrion replied. â€Å"We need a fire. The nights are cold up here, and hot food will warm our bellies and lift our spirits. Do you suppose there's any game to be had? Lady Lysa has kindly provided us with a veritable feast of salt beef, hard cheese, and stale bread, but I would hate to break a tooth so far from the nearest maester.† â€Å"I can find meat.† Beneath a fall of black hair, Bronn's dark eyes regarded Tyrion suspiciously. â€Å"I should leave you here with your fool's fire. If I took your horse, I'd have twice the chance to make it through. What would you do then, dwarf?† â€Å"Die, most like.† Tyrion stooped to get another stick. â€Å"You don't think I'd do it?† â€Å"You'd do it in an instant, if it meant your life. You were quick enough to silence your friend Chiggen when he caught that arrow in his belly.† Bronn had yanked back the man's head by the hair and driven the point of his dirk in under the ear, and afterward told Catelyn Stark that the other sellsword had died of his wound. â€Å"He was good as dead,† Bronn said, â€Å"and his moaning was bringing them down on us. Chiggen would have done the same for me . . . and he was no friend, only a man I rode with. Make no mistake, dwarf. I fought for you, but I do not love you.† â€Å"It was your blade I needed,† Tyrion said, â€Å"not your love.† He dumped his armful of wood on the ground. Bronn grinned. â€Å"You're bold as any sellsword, I'll give you that. How did you know I'd take your part?† â€Å"Know?† Tyrion squatted awkwardly on his stunted legs to build the fire. â€Å"I tossed the dice. Back at the inn, you and Chiggen helped take me captive. Why? The others saw it as their duty, for the honor of the lords they served, but not you two. You had no lord, no duty, and precious little honor, so why trouble to involve yourselves?† He took out his knife and whittled some thin strips of bark off one of the sticks he'd gathered, to serve as kindling. â€Å"Well, why do sellswords do anything? For gold. You were thinking Lady Catelyn would reward you for your help, perhaps even take you into her service. Here, that should do, I hope. Do you have a flint?† Bronn slid two fingers into the pouch at his belt and tossed down a flint. Tyrion caught it in the air. â€Å"My thanks,† he said. â€Å"The thing is, you did not know the Starks. Lord Eddard is a proud, honorable, and honest man, and his lady wife is worse. Oh, no doubt she would have found a coin or two for you when this was all over, and pressed it in your hand with a polite word and a look of distaste, but that's the most you could have hoped for. The Starks look for courage and loyalty and honor in the men they choose to serve them, and if truth be told, you and Chiggen were lowborn scum.† Tyrion struck the flint against his dagger, trying for a spark. Nothing. Bronn snorted. â€Å"You have a bold tongue, little man. One day someone is like to cut it out and make you eat it.† â€Å"Everyone tells me that.† Tyrion glanced up at the sellsword. â€Å"Did I offend you? My pardons . . . but you are scum, Bronn, make no mistake. Duty, honor, friendship, what's that to you? No, don't trouble yourself, we both know the answer. Still, you're not stupid. Once we reached the Vale, Lady Stark had no more need of you . . . but I did, and the one thing the Lannisters have never lacked for is gold. When the moment came to toss the dice, I was counting on your being smart enough to know where your best interest lay. Happily for me, you did.† He slammed stone and steel together again, fruitlessly. â€Å"Here,† said Bronn, squatting, â€Å"I'll do it.† He took the knife and flint from Tyrion's hands and struck sparks on his first try. A curl of bark began to smolder. â€Å"Well done,† Tyrion said. â€Å"Scum you may be, but you're undeniably useful, and with a sword in your hand you're almost as good as my brother Jaime. What do you want, Bronn? Gold? Land? Women? Keep me alive, and you'll have it.† Bronn blew gently on the fire, and the flames leapt up higher. â€Å"And if you die?† â€Å"Why then, I'll have one mourner whose grief is sincere,† Tyrion said, grinning. â€Å"The gold ends when I do.† The fire was blazing up nicely. Bronn stood, tucked the flint back into his pouch, and tossed Tyrion his dagger. â€Å"Fair enough,† he said. â€Å"My sword's yours, then . . . but don't go looking for me to bend the knee and m'lord you every time you take a shit. I'm no man's toady.† â€Å"Nor any man's friend,† Tyrion said. â€Å"I've no doubt you'd betray me as quick as you did Lady Stark, if you saw a profit in it. If the day ever comes when you're tempted to sell me out, remember this, Bronn—I'll match their price, whatever it is. I like living. And now, do you think you could do something about finding us some supper?† â€Å"Take care of the horses,† Bronn said, unsheathing the long dirk he wore at his hip. He strode into the trees. An hour later the horses had been rubbed down and fed, the fire was crackling away merrily, and a haunch of a young goat was turning above the flames, spitting and hissing. â€Å"All we lack now is some good wine to wash down our kid,† Tyrion said. â€Å"That, a woman, and another dozen swords,† Bronn said. He sat cross-legged beside the fire, honing the edge of his longsword with an oilstone. There was something strangely reassuring about the rasping sound it made when he drew it down the steel. â€Å"It will be full dark soon,† the sellsword pointed out. â€Å"I'll take first watch . . . for all the good it will do us. It might be kinder to let them kill us in our sleep.† â€Å"Oh, I imagine they'll be here long before it comes to sleep.† The smell of the roasting meat made Tyrion's mouth water. Bronn watched him across the fire. â€Å"You have a plan,† he said flatly, with a scrape of steel on stone. â€Å"A hope, call it,† Tyrion said. â€Å"Another toss of the dice.† â€Å"With our lives as the stake?† Tyrion shrugged. â€Å"What choice do we have?† He leaned over the fire and sawed a thin slice of meat from the kid. â€Å"Ahhhh,† he sighed happily as he chewed. Grease ran down his chin. â€Å"A bit tougher than I'd like, and in want of spicing, but I'll not complain too loudly. If I were back at the Eyrie, I'd be dancing on a precipice in hopes of a boiled bean.† â€Å"And yet you gave the turnkey a purse of gold,† Bronn said. â€Å"A Lannister always pays his debts.† Even Mord had scarcely believed it when Tyrion tossed him the leather purse. The gaoler's eyes had gone big as boiled eggs as he yanked open the drawstring and beheld the glint of gold. â€Å"I kept the silver,† Tyrion had told him with a crooked smile, â€Å"but you were promised the gold, and there it is.† It was more than a man like Mord could hope to earn in a lifetime of abusing prisoners. â€Å"And remember what I said, this is only a taste. If you ever grow tired of Lady Arryn's service, present yourself at Casterly Rock, and I'll pay you the rest of what I owe you.† With golden dragons spilling out of both hands, Mord had fallen to his knees and promised that he would do just that. Bronn yanked out his dirk and pulled the meat from the fire. He began to carve thick chunks of charred meat off the bone as Tyrion hollowed out two heels of stale bread to serve as trenchers. â€Å"If we do reach the river, what will you do then?† the sellsword asked as he cut. â€Å"Oh, a whore and a featherbed and a flagon of wine, for a start.† Tyrion held out his trencher, and Bronn filled it with meat. â€Å"And then to Casterly Rock or King's Landing, I think. I have some questions that want answering, concerning a certain dagger.† The sellsword chewed and swallowed. â€Å"So you were telling it true? It was not your knife?† Tyrion smiled thinly. â€Å"Do I look a liar to you?† By the time their bellies were full, the stars had come out and a halfmoon was rising over the mountains. Tyrion spread his shadowskin cloak on the ground and stretched out with his saddle for a pillow. â€Å"Our friends are taking their sweet time.† â€Å"If I were them, I'd fear a trap,† Bronn said. â€Å"Why else would we be so open, if not to lure them in?† Tyrion chuckled. â€Å"Then we ought to sing and send them fleeing in terror.† He began to whistle a tune. â€Å"You're mad, dwarf,† Bronn said as he cleaned the grease out from under his nails with his dirk. â€Å"Where's your love of music, Bronn?† â€Å"If it was music you wanted, you should have gotten the singer to champion you.† Tyrion grinned. â€Å"That would have been amusing. I can just see him fending off Ser Vardis with his woodharp.† He resumed his whistling. â€Å"Do you know this song?† he asked. â€Å"You hear it here and there, in inns and whorehouses.† â€Å"Myrish. ‘The Seasons of My Love.' Sweet and sad, if you understand the words. The first girl I ever bedded used to sing it, and I've never been able to put it out of my head.† Tyrion gazed up at the sky. It was a clear cold night and the stars shone down upon the mountains as bright and merciless as truth. â€Å"I met her on a night like this,† he heard himself saying. â€Å"Jaime and I were riding back from Lannisport when we heard a scream, and she came running out into the road with two men dogging her heels, shouting threats. My brother unsheathed his sword and went after them, while I dismounted to protect the girl. She was scarcely a year older than I was, dark-haired, slender, with a face that would break your heart. It certainly broke mine. Lowborn, half-starved, unwashed . . . yet lovely. They'd torn the rags she was wearing half off her back, so I wrapped her in my cloak while Jaime chased the men into the woods. By the time he came trotting back, I'd gotten a name out of her, and a story. She was a crofter's child, orphaned when her father died of fever, on her way to . . . well, nowhere, really. â€Å"Jaime was all in a lather to hunt down the men. It was not often outlaws dared prey on travelers so near to Casterly Rock, and he took it as an insult. The girl was too frightened to send off by herself, though, so I offered to take her to the closest inn and feed her while my brother rode back to the Rock for help. â€Å"She was hungrier than I would have believed. We finished two whole chickens and part of a third, and drank a flagon of wine, talking. I was only thirteen, and the wine went to my head, I fear. The next thing I knew, I was sharing her bed. If she was shy, I was shyer. I'll never know where I found the courage. When I broke her maidenhead, she wept, but afterward she kissed me and sang her little song, and by morning I was in love.† â€Å"You?† Bronn's voice was amused. â€Å"Absurd, isn't it?† Tyrion began to whistle the song again. â€Å"I married her,† he finally admitted. â€Å"A Lannister of Casterly Rock wed to a crofter's daughter,† Bronn said. â€Å"How did you manage that?† â€Å"Oh, you'd be astonished at what a boy can make of a few lies, fifty pieces of silver, and a drunken septon. I dared not bring my bride home to Casterly Rock, so I set her up in a cottage of her own, and for a fortnight we played at being man and wife. And then the septon sobered and confessed all to my lord father.† Tyrion was surprised at how desolate it made him feel to say it, even after all these years. Perhaps he was just tired. â€Å"That was the end of my marriage.† He sat up and stared at the dying fire, blinking at the light. â€Å"He sent the girl away?† â€Å"He did better than that,† Tyrion said. â€Å"First he made my brother tell me the truth. The girl was a whore, you see. Jaime arranged the whole affair, the road, the outlaws, all of it. He thought it was time I had a woman. He paid double for a maiden, knowing it would be my first time. â€Å"After Jaime had made his confession, to drive home the lesson, Lord Tywin brought my wife in and gave her to his guards. They paid her fair enough. A silver for each man, how many whores command that high a price? He sat me down in the corner of the barracks and bade me watch, and at the end she had so many silvers the coins were slipping through her fingers and rolling on the floor, she . . . † The smoke was stinging his eyes. Tyrion cleared his throat and turned away from the fire, to gaze out into darkness. â€Å"Lord Tywin had me go last,† he said in a quiet voice. â€Å"And he gave me a gold coin to pay her, because I was a Lannister, and worth more.† After a time he heard the noise again, the rasp of steel on stone as Bronn sharpened his sword. â€Å"Thirteen or thirty or three, I would have killed the man who did that to me.† Tyrion swung around to face him. â€Å"You may get that chance one day. Remember what I told you. A Lannister always pays his debts.† He yawned. â€Å"I think I will try and sleep. Wake me if we're about to die.† He rolled himself up in the shadowskin and shut his eyes. The ground was stony and cold, but after a time Tyrion Lannister did sleep. He dreamt of the sky cell. This time he was the gaoler, not the prisoner, big, with a strap in his hand, and he was hitting his father, driving him back, toward the abyss . . . â€Å"Tyrion.† Bronn's warning was low and urgent. Tyrion was awake in the blink of an eye. The fire had burned down to embers, and the shadows were creeping in all around them. Bronn had raised himself to one knee, his sword in one hand and his dirk in the other. Tyrion held up a hand: stay still, it said. â€Å"Come share our fire, the night is cold,† he called out to the creeping shadows. â€Å"I fear we've no wine to offer you, but you're welcome to some of our goat.† All movement stopped. Tyrion saw the glint of moonlight on metal. â€Å"Our mountain,† a voice called out from the trees, deep and hard and unfriendly. â€Å"Our goat.† â€Å"Your goat,† Tyrion agreed. â€Å"Who are you?† â€Å"When you meet your gods,† a different voice replied, â€Å"say it was Gunthor son of Gurn of the Stone Crows who sent you to them.† A branch cracked underfoot as he stepped into the light; a thin man in a horned helmet, armed with a long knife. â€Å"And Shagga son of Dolf.† That was the first voice, deep and deadly. A boulder shifted to their left, and stood, and became a man. Massive and slow and strong he seemed, dressed all in skins, with a club in his right hand and an axe in his left. He smashed them together as he lumbered closer. Other voices called other names, Conn and Torrek and Jaggot and more that Tyrion forgot the instant he heard them; ten at least. A few had swords and knives; others brandished pitchforks and scythes and wooden spears. He waited until they were done shouting out their names before he gave them answer. â€Å"I am Tyrion son of Tywin, of the Clan Lannister, the Lions of the Rock. We will gladly pay you for the goat we ate.† â€Å"What do you have to give us, Tyrion son of Tywin?† asked the one who named himself Gunthor, who seemed to be their chief. â€Å"There is silver in my purse,† Tyrion told them. â€Å"This hauberk I wear is large for me, but it should fit Conn nicely, and the battle-axe I carry would suit Shagga's mighty hand far better than that wood-axe he holds.† â€Å"The halfman would pay us with our own coin,† said Conn. â€Å"Conn speaks truly,† Gunthor said. â€Å"Your silver is ours. Your horses are ours. Your hauberk and your battle-axe and the knife at your belt, those are ours too. You have nothing to give us but your lives. How would you like to die, Tyrion son of Tywin?† â€Å"In my own bed, with a belly full of wine and a maiden's mouth around my cock, at the age of eighty,† he replied. The huge one, Shagga, laughed first and loudest. The others seemed less amused. â€Å"Conn, take their horses,† Gunthor commanded. â€Å"Kill the other and seize the halfinan. He can milk the goats and make the mothers laugh.† Bronn sprang to his feet. â€Å"Who dies first?† â€Å"No!† Tyrion said sharply. â€Å"Gunthor son of Gurn, hear me. My House is rich and powerful. If the Stone Crows will see us safely through these mountains, my lord father will shower you with gold.† â€Å"The gold of a lowland lord is as worthless as a halfman's promises,† Gunthor said. â€Å"Half a man I may be,† Tyrion said, â€Å"yet I have the courage to face my enemies. What do the Stone Crows do, but hide behind rocks and shiver with fear as the knights of the Vale ride by?† Shagga gave a roar of anger and clashed club against axe. Jaggot poked at Tyrion's face with the fire-hardened point of a long wooden spear. He did his best not to flinch. â€Å"Are these the best weapons you could steal?† he said. â€Å"Good enough for killing sheep, perhaps . . . if the sheep do not fight back. My father's smiths shit better steel.† â€Å"Little boyman,† Shagga roared, â€Å"will you mock my axe after I chop off your manhood and feed it to the goats?† But Gunthor raised a hand. â€Å"No. I would hear his words. The mothers go hungry, and steel fills more mouths than gold. What would you give us for your lives, Tyrion son of Tywin? Swords? Lances? Mail?† â€Å"All that, and more, Gunthor son of Gurn,† Tyrion Lannister replied, smiling. â€Å"I will give you the Vale of Arryn.†

Monday, September 16, 2019

Art Critque †Mona Lisa Overdose Essay

Using the different elements of art, the artist organized the elements to provoke a feeling of puzzlement and surprise to the audience. The Mona Lisa, being a famous painting, was distorted in a way that it projects a different emotion from the original one. Lorenzana presented the distortion of the proportion and scale of the face of the Mona Lisa in order to evoke a feeling of unsettling disbelief with the visuals of the painting. The change of the Mona Lisa’s face caused a contrast to be present in the artwork. It emphasized the subject’s face and the cigarette presented irony from the original knowledge about the base artwork. Combining all these elements, the artist was able to express the idea of the paining, which is how something clean and subtle, can turn into something mischievous or bizarre. The elements provided the audience a sense of bizarre facial elements on the subject, which caused a subtle, dark, and mysterious tone to be emanated from the painting. Interpretation By Paolo Alilam In this artwork Luis Lorenzana painted a very different Mona Lisa. He depicted a very â€Å"overdosed† Mona Lisa with a stick of cigarette, a bottle of Red Horse, and face with clown-like make up. I think he was just trying to add a little bit of today in something very classic. The normal Mona Lisa shows a very pleasant portrait. Luis Lorenzana’s artworks usually show surrealism or bizarreness. This fact explains this rendition of the Mona Lisa. I think he created this just to show creativity and give people a different taste compared to the usual. Who would imagine Mona Lisa like this anyway? When I look at the artwork I feel a bit weirded-out. For me it’s not such a pleasant artwork. It’s somewhat scary even. But, like I said, he made this artwork just to give people a different taste. â€Å"Do I think there are symbols to the artwork?† Maybe. Maybe Luis Lorenzana likes cigarettes, drinks, and other things like that. Well, I don’t really k now the guy. Another possibility is that when he was painting this he was smoking or drinking. We’ll never know unless we ask him. Judgment By JV Valdez The artwork is a very surrealistic painting. It presents the famous Mona Lisa in some sort of parody in which seems like she’s high on drugs and drunk from drinking â€Å"Red Horse beer†. In my opinion the artist presented a really good distortion of the Mona Lisa. In the original painting of the Mona Lisa she was presented as a demure woman, however the artist distorted that and turned her into a non-conservative drunkard. Based on my personal preferences, I would consider this as a good artwork because I have a preference for artworks that look demented and creepy. However, I don’t think it is an important artwork because I have seen a lot of different artworks trying to do the same distortion with the Mona Lisa as well. I also don’t find the artwork unique in anyway because like I said I have seen other distortions of the Mona Lisa and I view this certain artwork as just one of the many different imitations. All in all I really like this artwork because it has that eerie and demented emotion that it is trying to evoke from viewers, which gives me the creeps every time I look at it.

Sunday, September 15, 2019

EFFECTIVE BALANCED LITERACY PROGRAMS FOR ELLS

Balanced literacy is a model designed to assist all pupils learn to read and compose efficaciously. Teachers no longer hold to utilize either whole – linguistic communication programming instructional schemes based preponderantly on phonics. Alternatively, balanced literacy involves non merely whole – linguistic communication and phonics, but several different positions and attacks ( Tompkins, 2003 p.15 ) . The plan stands steadfastly on the premiss that all pupils can larn to read and compose. This balance between reading and composing allows pupils to have the instruction needed in order to make grade degree position, while leting pupils to work at an instructional degree that is non thwarting for them. Balanced Literacy is a theoretical account for learning kids in a child-centered schoolroom, supplying many chances for existent life reading and composing experiences. It is originally based on the New Zealand Model for Literacy and Reading Recovery literacy theoretical accounts authored Marie Clay ( 1885 ) , studied and broadened by Irene Fountas, and Gay Su Pennell ( 1999 ) . Children read and write each twenty-four hours independently and in group scenes ( both big and little ) . Balanced Literacy schoolrooms focus on four different types of reading experiences: a ) reading aloud, B ) shared reading – whole category, degree Celsius ) guided reading – little group, and vitamin D ) independent reading. Students besides participate in day-to-day authorship activities that coincide with their reading experiences. The four types of authorship experiences are: a ) shared composing – whole category, B ) interactive composing – whole category or little group, degree Celsius ) composing workshop – little or single, and vitamin D ) independent composing. Additionally, during many day-to-day reading and composing experiences, kids are taught about letters, sounds, words and how they work. Listening and talking are besides emphasized in this incorporate linguistic communication attack. All literacy direction and assignments are prepared utilizing appropriate methodological analysiss that allow instructors to guarantee fidelity of academic content criterions every bit good as linguistic communication aims for Language Arts Instruction. Surveies agree that balanced literacy should besides embrace phonics, including complete phonemic consciousness, along with vocabulary acquisition, reading eloquence and comprehension. Harmonizing to Froehlich ( 2009 ) , instructors implementing Balanced Literacy use an incorporate attack to learning linguistic communication humanistic disciplines. Balanced Literacy consists of a figure of elements that provide an copiousness of reading and composing on a day-to-day footing and are frequently implemented utilizing cross-curricular methodological analysis. These reliable chances for reading and composing are arranged on a continuum based on more or less teacher support. Some reading and authorship undertakings are modeled by the instructors and others are accomplished with the support of the instructor, taking to a few that are done independently by the kid. Not merely does balanced literacy encourage and increase kids ‘s reading and composing accomplishments, nevertheless, the primary aim is that pupils will larn to bask reading and authorship, therefore cultivating a deeper sense of the value of literacy. Harmonizing to Pressley ( 2001 ) , and was commissioned by the National Reading Conference, most reading plans in simple schools countrywide use a balanced attack to literacy, although due to be limitations, some instructors in smaller communities may hold small or no entree to published literacy scheduling. Reading Recovery/ Descubriendo La Lectura Harmonizing to Clay ( 1993 ) , Reading Recovery is an early intercession plan for first twelvemonth reading direction that focuses on tutoring the lowest 20 per centum of fighting readers. Reading Recovery is comprised of phonemic consciousness, phonics, vocabulary, eloquence, comprehension, composing, unwritten linguistic communication, motive, and independency instructional constituents. Phonicss, phonemic consciousness, vocabulary, eloquence, comprehension, authorship, and unwritten linguistic communication are indispensable for favourable literacy results. The Reading Recovery plan consists of day-to-day 30 minute lessons by a instructor trained in the technique. The plan includes reading known narratives, reading a narrative that was read the twenty-four hours before, composing a narrative, reading with sentence strips, reading new narratives, and appraisal. Assessment is an of import characteristic of this plan. Ashdown and Simic ( 2007 ) found assorted consequences when analyzing limited English proficient pupils utilizing Reading Recovery plan as a intercession. Ashdown and Simic ( 2007 ) found that pupils with limited English proficiency that used Rea ding Recovery for over six months did score higher on achievement appraisals. Descubriendo La Lectura ( DLL ) is merely the Spanish version of Reading Recovery and consists of the same instructional constituents and day-to-day lessons ( Chueng and Slavin, 2005 ) . Merely one survey Descubriendo la Lectura of was conclusive for effectual literacy patterns. Other surveies reviewed by Chueng and Slavin ( 2005 ) did non ensue in positive literacy consequences for pupils whose L1 was Spanish. Overall, as a consequence of these surveies, one can infer that Reading Recovery and Descubriendo la Lectura ( DLL ) may non be effectual balanced literacy plans for English linguistic communication scholars if merely implemented over a short sum of clip. Those pupils that used Reading Recovery and Descubriendo la Lectura ( DLL ) as an intercession for over several months had positive discernible results. Success for All Slavin and Madden ( 1999 ) studied the comprehensive reading plan Success for All and found it to be a structured and effectual course of study theoretical account for Kindergarten and First grade pupils. Success for All provides early literacy using direct reading comprehension direction, methodical phonics direction, concerted acquisition schemes every bit good as full support for instructors including considerable professional development. Success for All besides incorporates one-to-one tutoring for fighting pupils every bit good frequent pupil appraisals and grouping and regrouping by ability degree. Reading is specifically taught in one 90 minute block ( Slavin and Madden, 1999 ; Chueng and Slavin 2005 ) . For English linguistic communication scholars ( ELLs ) , Success or All has two instructional plans. Exito Para Todas is the Spanish bilingual theoretical account. This plan teaches reading to pupils in Spanish for classs one and two and in 3rd grade passages pupils to English-only direction ( Chueng and Slavin, 2005 ) . The other plan is an English linguistic communication development ( ELD ) method, which teaches pupils in English with a focal point on linked vocabulary from reading texts and extra supports ( Chueng and Slavin, 2005 ) . Harmonizing to Chueng and Slavin, ( 2005 ) surveies in California and Texas utilizing Exito Para Todas demonstrated important trial mark differences on the Spanish Woodcock Assessments for Word Attack, Word Identification, and Passage Reading Comprehension for indiscriminately selected pupils utilizing the bilingual plan compared to pupils from schools that used other reading instructional methods. The overall average reading degree addition was.41 of one class degree for those kids utilizing Exito Para Todas. the Success for All plans were positive. Arizona, California, Pennsylvania, and Texas conducted similar surveies with Success for All ELD reading plan and harmonizing to Livingston and Flaherty ( 1997 ) the average reading degree increased by 0.37 of a grade degree. Cheung and Slavin ( 2005 ) further province that other researcher findings did non show pupil accomplishment as systematically for English linguistic communication scholars, nevertheless, most of the reappraisals rated both reading plans as effectual and positive. Educators are aware of the fact non every literacy plan will be successful for every pupil. Therefore, it is indispensable that instructors entree balanced literacy plans that engage pupil acquisition by implementing diverse methods that address larning manner penchants ( Thompkins, 2003 ) . Direct Direction Cheung and Slaving ( 2005 ) every bit good as Dahl and Freppon ( 1998 ) evaluated Direct Instruction ( DI ) with respect to effectual literacy direction for English linguistic communication scholars. Direct Instruction ( DI ) has been around for many old ages and is by and large implemented by the instructor for all pupils in the schoolroom and non purely limited specifically to English linguistic communication scholars. Direct Instruction ( DI ) provides extended phonics, paced reading direction, and frequent pupil appraisal. It was originally designed for fighting readers. Direct Instruction ( DI ) is a systematic attack and as with a comprehensive plan provides teacher support and preparation. It often used with pupils whose primary linguistic communication ( L1 ) is non English and is frequently incorporated into reading plans by big companies such as Harcort School Publishers. Studies show that it is non a balanced literacy plan as DI overemphasizes phonics direction and frequen tly this can be hard English linguistic communication scholars. However, Direct Direction can be a successful attack when several other reading methods and schemes are used in concurrence with it and it is used for over a two twelvemonth period ( Abott, Greenwood, and Kamps, 2007 ; Chueng and Slavin, 2005 ; Slavin and Madden, 1999 ) . Phonicss Plans Reasonably Phonics uses phonics as its cardinal reading foundation. Reasonably Phonics intercession dressed ores on pupils larning missive formation, missive sounds, blending, placing sounds in words, and spelling words. This plan did non show effectual and balanced literacy for English linguistic communication scholars and it is non extremely recommended for pupils with limited English proficiency. Libros is another literacy intercession plan developed for usage kindergarten categories. Teachers would direct place narratives in Spanish after they previewed and discussed the narrative exhaustively with their category. Parents were besides shown a picture of to promote parents to read with their kids every bit good as discuss the narrative with them. Students would have books in Spanish to take place and read with their parents. Results for pupils utilizing Libros for the full school twelvemonth, scored higher on missive and word idenfication, nevertheless, reading comprehension tonss were non as positive ( Chueng and Slavin ; 2005 ; Slavin and Madden, 1999 ) . One can reason that Libros focuses on phonics direction because the reading comprehension tonss did non demo a pronounced addition among English linguistic communication scholars. Besides, this plan appears to be slightly limited, because the cardinal thought is the books the pupils take place to read and pattern. This seems like a slightly auxiliary reading plan, alternatively of complete balanced literacy for English linguistic communication scholars. Decision After analyzing all of the research about the aforesaid reading plans for English linguistic communication scholars, I conclude that balanced literacy plans are reading intercession plans that resulted in more positive information among several different research workers. Obviously, Clay, Fountas, Pennell, and Slavin are some of most good known literacy research workers in the field. Besides, Slavin has updated his original reappraisal of effectual literacy plans from his first in 1999 to the most recent and comprehensive reappraisal of literacy plans in 2005. One concluding idea about balanced literacy plans, is teacher entree. I think it is It is critical that instructors have every bit much information about effectual balanced literacy plans for English linguistic communication scholars. Previously, I had entree to the literacy plan Success for All and I truly saw mensurable betterment among the pupils who were English linguistic communication scholars. Unfortunately, we do non utilize Success for All at the school where I presently teach. I do believe it is indispensable for instructors and decision makers to retrieve that while one plan may work for a specific pupil, it will non needfully increase literacy accomplishments for another. Educators need to be aware to integrate as many reading schemes as possible in their direction. I besides believe that concerted acquisition schemes will heighten any literacy plan and by utilizing concerted acquisition with reading plans, balance and success will better and bring forth favourable litera cy accomplishments. Another indispensable scheme for learning English linguistic communication scholars is seeking on Internet web sites such as Frohlich ‘s ( updated 2009 ) that has so many different balanced literacy learning AIDSs that can be downloaded and printed for instructors to use.