Starbucks Corporation Essay Example for Free

Starbucks Corporation Essay Problem:The problem is anti-globalization which makes more difficult for Starbucks to enter in new markets. Symptoms:1. Protests from anti-globalization activists. 2. If those activists have enough media power it leads to international scandals sometimes even involvement of celebrities (who also might be activists of anti-globalization). And finally the worst situation for Starbucks:3. They receive push-backs in new markets. That is why Starbucks needs to establish some systematic method or decision process which would work equally around the world by helping to say: To open new shop in certain place or not!?Alternatives:I. To try to solve problems with anti-globalization activists. +/- If Starbucks could solve this worldwide conflict they would go in the history, but by my mind it is impossible to speak with those people by continuing to go globally. It is in what they believe and they will not change their mind. II. To work with the media of regions they want to go in. Everybody knows that big power is in hands of people who have good relationships with the biggest media. Starbucks has to use it:†¢Maybe they has to involve in requirements for their next foreign partners that they need to be in good relations with mass media (like biggest newspapers and TV channels):+ They could overpower anti-globalization activists. + They could make better PR of themselves. Then it could start some media wars, because they can not be sure that some of media companies also are not anti-globalists. It could be quite a hard for Starbucks to find such a partner with the required contacts. III. To promote loudly and more active that they have very friendly Environmental Mission Statement. Spend money that this message would go globally. + Nowadays, when there is so much pollution and foodstuffs becomes modified Starbucks should make global marketing campaign where they would tell everybody that how their work is to: instilling environmental responsibility as a corporate value and that they uses environmental products.- It will require big money. IV. For each market to work out the strategy that they uses the coffee from the best coffee fields of this particular country where they are planning to go in. + It means that they can show in the numbers how many working places they will give and that coffee growers in this country will not gong to suffer, but at the same time in the coffee shops for those who want it they also offers coffees from different regions around the world. Of course it is not 100% diminishing the possibility of anti-globalist activities. V. In place of searching partnerships in the new place to sell franchises. Franchise vs. Partnership:+ This person would be more interested that there would not be push-backs because he will be 100% owner of Starbucks coffee shop/s.- For the person who buys franchise it would be more difficult to open Starbucks because opening costs for one coffee shop is high. + He will know better the ethical things which Starbucks can not step over. It will be harder for franchiser to catch up this know-how which Starbucks has and he can loose the Starbucks identity. + It is always more acceptable for the locals if it is international but belongs to the local guy and even more better if it is well known person or this fact is nicely showed in the media.- For the franchiser it will be more complicated to follow the statements of the employment policys benefits packages, shares for employees est. Partnership vs. Franchise:+ Starbucks owns its coffee shops and has to pay to his partner 20 to 50%.- Starbucks it is not local they are Americans. + Starbucks has very good and well established know-how of everything starting from choosing coffee and ending with their employee polices. + Starbucks can make one and united mission statement and goals and what are the most important they can control it. + By giving franchise Starbucks can not control the brand is it made correctly, even Starbucks has not standardized places, but they adapt their coffee shop to each place and culture. + Starbucks cant be 100% sure that their partner will be the right person and will bring the best ideas and outcomes. Recommendations:I would choose to implement Alternative # III and # IV. To make louder marketing campaigns, to make better and louder PR that is what is needed for Starbucs. To become more local they need to support locals. I would suggest doing it because Starbucks are very profitable company which means that they can spend more money for good PR and many charity activities in the country they are or want to go in. Implementation:Global marketing campaigns:1st step:To come together and to decide what kind of activities they could support in each country whether it would be one system for all or case by case decision. My suggestions would be:It would be better that all society in each country  they come in would feel that they bring not only American coffee shops but also something to their nation or community. That is why I would choose to implement case by case decision what kind of charity support it will be. ~ For Example: Also as I mentioned to make some Coffee Planters Associations in each country where they come in and in which country can be planted coffee. It would make better relationships with society and also they will gain the opportunity to get good coffee (they can also educate planters). ~ For Example: They can open in each country some Starbucks Rio (as example) Interests Organization where they could for example support youngster graffiti contests (it is only as example, because in Rio they had vandalism cases (but this example is only in case if this is the real problem), so, the main thing is that they need to find core of the problem points when they will come in new place and by smart and intelligent ways to solve it. It means that: 1st they have to find out what problems they will facing in this new place and 2nd only after finding some interesting and socially responsible way to solve this problem to go publicly with the announcement that they will open Starbucks in this place. That will help to make good PR for Starbucks before entering the market. 2nd step:To decide how to promote globally that they are very friendly to the environment?My suggestions would be:As I told it is very important that company is friendly to the environment. Starbucks has to show it and best way is to show with the help of promotions. They have to hire the best and most creative promotion agency and together think about the strategy they can show their attitude to the environment. In general:I can suggest improving the relationships with mass media and try to find out why they are writing or showing what they do and creating bad PR for Starbucks. I can suggest working more with governments of the places where they want to go in because we know that governments have an access to mass media. I would suggest never overstepping ethical issues of countries. But more of everything I would suggest to stay as friendly as they are and try to conquer societys hearts by building that they are not Americans but they are cosmopolitans and their Starbucks in particular country is not any more American Starbucs but completely adapted to the country they come in. stategic managemet 7th edition. charles w.hill and gareth r.jones

Essay --

We are all familiar with hospitals. Depending on our condition we see many different doctors and nurses. Manny patients think their primary care giver is their doctor, however they are wrong. The primary caregiver is their nurse working every hour, the nurse is checking their vitals, and assessing their condition. Now let’s go to a patient in critical condition. Andrew, a thirty-three year old man who had been badly burned, and lost his leg to the trauma. Andrew was in such pain his attending nurse gave him the max and the nurse was very worried of respiratory collapse. Andrew spent eight weeks in the critical care department, but said he would not have survived it without his attending nurse Ellen. The patient is taken care of, but the patient doesn’t know how the nurse is doing, who is providing their care. That patient doesn’t know if he or she feels overworked or if he or she has had a break in the last twelve hours. The patient probably doesn’t know that the critical care nurse is taking care of seven other patients. The American Association of Colleges of Nursing, â€Å"critical care nursing is that specialty within nursing that deals specifically with human responses to life-threatening problems. A critical care nurse is a licensed professional nurse who is responsible for ensuring that acutely and critically ill patients and their families receive optimal care.† (American Association of Critical-Care Nurses, 2010) In summary critical nursing is a daunting task one where one individual would be overworked and trying to be in too many places at once. In addition nurses are feeling an even extra strain because hospitals’ intensive care units are understaffed. Now, this is not an extreme situation, however is a direct iss... ...ge, this is a vicious circle. A circle that needs to be broken by the administrations to provide better care for our nurses which will result in better care of patients. Ultimately something needs to be done to better protect the rights of individual nurses bringing the shortage and patient deaths down. As stated early, nurses are primary caregivers in hospitals. Nursing will never be an easy profession, but it is an admirable one. Nurses aren’t nurses because they receive worthy pay or have decent schedules. Nurses are the ultimate care givers because they are compassionate and have a passion for helping others. Unfortunately, the lack of respect and shortage makes it difficult for nurses to truly see the gift they are giving their patients. In summary it is all about finding solutions to better our healthcare organizations who can better the lives of all nurses.

Technology is Killing Humanity

Today, our world is a lot quieter than it used to be. As a student and as a passenger of public transport, I now barely see people smiling, talking or making eye contact at schools and in public places. Finally, I realize why people rarely communicate with others now, and this kind of big issue is caused by a tiny thing that we all carry in our pockets every single day: smartphone. In conclusion, the excessive use of mobile Internet devices is killing humanity by destroying the meaningfulness of communication and human interaction.The eyes are the windows to the soul as the popular phrase. According to Quantified Impressions, a Texas-based communications analytics company, a normal adult makes eye contact between 30 and 60 percent of the time in a daily conversation, however, emotional connection is built when eye contact is made during 60-70 percent of the conversation. (Gregoire) In other words, the more eye contact, the more of a connection is made. Unfortunately, people now tend to avoid or reduce eye-contact with others because their eyes are glued to their mobile devices most of the time.According to recent estimates, the average American spends more than five hours per day using digital devices on computers and mobile devices (the number is relatively higher for those who work in front of computer screens), and another four and a half hours watching television. (Gregoire) If we assume that an average person everyday spends eight hours on sleeping, one and a half hours on transportation, eight hours on work, and four and a half hours on watching television (as the research above suggests), that person only has two hours left to do whatever he or she wants to do.Would that person spend two hours on communicating with others face to face? Seemingly, the answer is â€Å"No. † Some people may argue that mobile Internet devices actually provide more opportunities for us to communicate with our family, friends or potential friends which can bring people all over the world closer, because people now can use those social Apps such as Facebook, Tweeter and Instagram to interact with others through their smartphones anytime anywhere. Nevertheless, their opinion is totally contradictory to the fact.Instead of bringing people together, social Apps are now changing the human society into a world that is full of narcissism. Today, most people only care about the number of likes, comments and followers they have on their accounts instead of truly sharing their life experience. Unfortunately, none of us are as popular as pop stars. Therefore, people need to do extra work to earn more likes and comments, and the only way to satisfy their vanity is to keep commenting on others' posts. This kind of act can cause a vicious circle as people cannot stop making meaningless comments.Indeed, most of us are not truly interacting with others but throwing garbage to them as well as receiving garbage from them anytime anywhere. Besides using social Apps to get those so-called happiness, people have been falling in love with text messages for a long long time and there is no sign this phenomenon is fading. Even though texting is a little bit more similar to the traditional forms of communication such as writing letters or emailing, its impact to human communication is extremely negative and destructive.â€Å"Miscommunication is perhaps one of the most common, if not the most frustrating problems with Smartphones and relationships, especially when it comes to text message,† says Lindsey Chadwick, an online editorial staff. When we actually talk to a person no matter face to face or through a phone call, we can clearly understand the tone and the meaning that the person tries to express; however, a text message can confuse us or perhaps it can cause some problems between us and our friends, and this is exactly what miscommunication is.The worst thing that is caused by text messages is that our young generation's literacy is get ting worse. According to Studentfirst. com, on the 2009 NAEP Reading Test, about 26 percent of eighth graders and 27 percent of twelfth graders scored below the â€Å"basic† level, and only 32 percent of eighth graders and 38 percent of twelfth graders are at or above grade level. (Report 1) If you pay attention to the way that our teenagers text, you can find a huge difference between their own language and the normal English.Plus, a recent report by the Pew Internet & American Life Project, texting ranks as the number one mode of communication among them. Kids between the ages of 12 and 17 text a median of 60 times a day — up from 50 in 2009. (Samakow) As we can see, texting has becoming a teens' daily routine. Therefore, when they get used to the way they text their friends, they will tend to apply the same thing at school. In my opinion, the only way to make people do not excessively use mobile Internet devices is to lessen or limit their opportunity to reach the I nternet. Today, we have seen more and more mobile companies offer various â€Å"unlimited†package to the mobile users in order to let them access the Internet without any constriction. However, the mobile companies should stop promoting or offering this kind of service, and they should only provide â€Å"unlimited data† package to those who really have a strong need to text or to access the Internet, such as I. T. professionals or international businessman. Moreover, if someone applies an â€Å"unlimited† package, he or she will need to provide some specific and significant information to the mobile company in order to prove that his or her case is qualified to use the package.Canceling â€Å"unlimited† package isn't enough to lessen people's opportunity to connect to the Internet because wireless signals are everywhere. Therefore, hotels, large-scale business quarter, restaurants, entertainment centers, beauty centers, gyms and information consultation s hould not provide unrestricted wifi to their customers. Instead, they could set a time limit to restrict their customers to connect to wifi network. For example, if a person's device has been connecting to wifi for 15 minutes, he or she will not be able to connect to it for the next 10 minutes.At this point, we do not have to worry too much about the mobile game addiction because nowadays most of the mobile-game companies have set an access limitation for their games to prevent their users from addiction. Lastly and most importantly, schools and guardians should spend more time on teaching their children the true meaningfulness of communication and human interaction, and teaching them how to talk or communicate with others at the same time, instead of just letting them stick with the computers and make â€Å"connection† to the â€Å"real† world. Technology is Killing Humanity Today, our world is a lot quieter than it used to be. As a student and as a passenger of public transport, I now barely see people smiling, talking or making eye contact at schools and in public places. Finally, I realize why people rarely communicate with others now, and this kind of big issue is caused by a tiny thing that we all carry in our pockets every single day: smartphone. In conclusion, the excessive use of mobile Internet devices is killing humanity by destroying the meaningfulness of communication and human interaction.The eyes are the windows to the soul as the popular phrase. According to Quantified Impressions, a Texas-based communications analytics company, a normal adult makes eye contact between 30 and 60 percent of the time in a daily conversation, however, emotional connection is built when eye contact is made during 60-70 percent of the conversation. (Gregoire) In other words, the more eye contact, the more of a connection is made. Unfortunately, people now tend to avoid or reduce eye-contact with others because their eyes are glued to their mobile devices most of the time.According to recent estimates, the average American spends more than five hours per day using digital devices on computers and mobile devices (the number is relatively higher for those who work in front of computer screens), and another four and a half hours watching television. (Gregoire) If we assume that an average person everyday spends eight hours on sleeping, one and a half hours on transportation, eight hours on work, and four and a half hours on watching television (as the research above suggests), that person only has two hours left to do whatever he or she wants to do.Would that person spend two hours on communicating with others face to face? Seemingly, the answer is â€Å"No. † Some people may argue that mobile Internet devices actually provide more opportunities for us to communicate with our family, friends or potential friends which can bring people all over the world closer, because people now can use those social Apps such as Facebook, Tweeter and Instagram to interact with others through their smartphones anytime anywhere. Nevertheless, their opinion is totally contradictory to the fact.Instead of bringing people together, social Apps are now changing the human society into a world that is full of narcissism. Today, most people only care about the number of likes, comments and followers they have on their accounts instead of truly sharing their life experience. Unfortunately, none of us are as popular as pop stars. Therefore, people need to do extra work to earn more likes and comments, and the only way to satisfy their vanity is to keep commenting on others' posts. This kind of act can cause a vicious circle as people cannot stop making meaningless comments.Indeed, most of us are not truly interacting with others but throwing garbage to them as well as receiving garbage from them anytime anywhere. Besides using social Apps to get those so-called happiness, people have been falling in love with text messages for a long long time and there is no sign this phenomenon is fading. Even though texting is a little bit more similar to the traditional forms of communication such as writing letters or emailing, its impact to human communication is extremely negative and destructive.â€Å"Miscommunication is perhaps one of the most common, if not the most frustrating problems with Smartphones and relationships, especially when it comes to text message,† says Lindsey Chadwick, an online editorial staff. When we actually talk to a person no matter face to face or through a phone call, we can clearly understand the tone and the meaning that the person tries to express; however, a text message can confuse us or perhaps it can cause some problems between us and our friends, and this is exactly what miscommunication is.The worst thing that is caused by text messages is that our young generation's literacy is get ting worse. According to Studentfirst. com, on the 2009 NAEP Reading Test, about 26 percent of eighth graders and 27 percent of twelfth graders scored below the â€Å"basic† level, and only 32 percent of eighth graders and 38 percent of twelfth graders are at or above grade level. (Report 1) If you pay attention to the way that our teenagers text, you can find a huge difference between their own language and the normal English.Plus, a recent report by the Pew Internet & American Life Project, texting ranks as the number one mode of communication among them. Kids between the ages of 12 and 17 text a median of 60 times a day — up from 50 in 2009. (Samakow) As we can see, texting has becoming a teens' daily routine. Therefore, when they get used to the way they text their friends, they will tend to apply the same thing at school. In my opinion, the only way to make people do not excessively use mobile Internet devices is to lessen or limit their opportunity to reach the I nternet. Today, we have seen more and more mobile companies offer various â€Å"unlimited†package to the mobile users in order to let them access the Internet without any constriction. However, the mobile companies should stop promoting or offering this kind of service, and they should only provide â€Å"unlimited data† package to those who really have a strong need to text or to access the Internet, such as I. T. professionals or international businessman. Moreover, if someone applies an â€Å"unlimited† package, he or she will need to provide some specific and significant information to the mobile company in order to prove that his or her case is qualified to use the package.Canceling â€Å"unlimited† package isn't enough to lessen people's opportunity to connect to the Internet because wireless signals are everywhere. Therefore, hotels, large-scale business quarter, restaurants, entertainment centers, beauty centers, gyms and information consultation s hould not provide unrestricted wifi to their customers. Instead, they could set a time limit to restrict their customers to connect to wifi network. For example, if a person's device has been connecting to wifi for 15 minutes, he or she will not be able to connect to it for the next 10 minutes.At this point, we do not have to worry too much about the mobile game addiction because nowadays most of the mobile-game companies have set an access limitation for their games to prevent their users from addiction. Lastly and most importantly, schools and guardians should spend more time on teaching their children the true meaningfulness of communication and human interaction, and teaching them how to talk or communicate with others at the same time, instead of just letting them stick with the computers and make â€Å"connection† to the â€Å"real† world.

The Nadir Of The American Century The Vietnam Disaster

The Nadir of the American Century: The Vietnam Disaster The Vietnam War commenced during a time of great social and political unrest in America. It came during the middle of the Cold War, a fierce worldwide battle between Eastern communism and Western democracy. There was already division going on in America at the time, with events like the â€Å"Red Scare† in Washington creating a growing fear of worldwide communism. The U.S. involvement in Vietnam began with Harry Truman aiding the French in an imperial war from 1946-1954, which the French eventually lost to the Vietminh. This loss began the controversy surrounding Vietnam. The U.S. once again entered Vietnam in 1965, this time involved in a civil war between the democratic South and the communist North. What ensued was one of the most controversial wars in American history, which had a lasting impact that is still felt today. The Vietnam War created many tensions across the United States. On the social side, there was racial tension due to the segregation in America at the time. There was class tension that was shown through the biased draft process. Generational tension existed as well, as the youth of the nation were in a battle with the older generations over the purpose of the war itself. In terms of political tensions, the war created a severe credibility gap between the government and the people. The war was also viewed as a threat to constitutional democracy. Lastly, the war lacked justification in the minds of manyShow MoreRelatedThe Historical Progression of African Americans4523 Words   |  19 PagesAfrican Americans Jeff Brown HIS 204: American History Since 1865 Prof Carl Garrigus May 16, 2010 The Historical Progression of African Americans America in 1857 was a â€Å"Nation on the Brink.† Relationships between the Northern and Southern states had been strained for decades. During the 1850 s, the situation exploded. The Compromise of 1850 served as a clear warning that the slavery issue—relatively dormant since the Missouri Compromise of 1820—had returned. African Americans existenceRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesand Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History Eric Sandweiss, St. Louis: The Evolution of an American Urban Landscape Sam Wineburg, Historical Thinking and Other Unnatural Acts: Charting the Future of Teaching the Past Sharon Hartman Strom, Political Woman: Florence Luscomb and the Legacy of Radical Reform