Preference goods Dissertation Example | Topics and Well Written Essays - 5000 words

Preference goods - Dissertation Example In line with this, it is important to understand further the buying behaviors of consumers and their experiences in online shopping and their views and satisfaction level on it. In order to understand this further, there is significantly a need to conduct research. Customer satisfaction is very important in the market environment. Many believed that satisfied customers are most likely to repeat purchase and are most likely to give out a good word of mouth on the product. On the other hand, customer satisfaction is a very complex issue since it may contain different meaning among individuals. For some, customer satisfaction may be defined as something that would only make both ends meet. For others, customer satisfaction may be defined as something very satisfying to the extent that one may never ask for more. Thus, because of these different ideas about customer satisfaction, it is always been a common thought that customer satisfaction is a measure of product or service quality. Cus tomer satisfaction is a very important aspect that needs to be always monitored by marketers. It is in this reason that customer satisfaction remains as one of the most important indicators used in order to describe the quality of output given by the marketers. b. Purpose of the study The findings of the study would be beneficial to the following: This would serve as basis for formulation of marketing strategies plan and further reference for assessing the existing marketing practices. Information derived from this study may be used as a guide and awareness on their marketing position in their industry as well as creating and enhancing products for their existing market and potential ones. This would be a tool for each marketer to quantify their effectiveness in marketing with respect to the existing online marketing. c. Aims or objectives of the study This paper tries to investigate the customers’ experience in online shopping, and their views and satisfaction level on it. I n general, this research tries "to gauge the customers’ experience in online shopping and their views and satisfaction level on it. Specifically, the study is able: To know about the level of customer satisfaction that each of the 30 chosen respondents has with their experience in online shopping. To gauge the level of customer experience level in online shopping. To gauge the views and satisfaction level of the customers with their online shopping experience d. Problem statement and key questions Prior to performing the study, the proponent has in mind the following problem statements which gave way to the actual implementation of the research plan. Are the customers having high experience level in online shopping Do customers have high views and satisfaction level in online shopping e. Research design and methodology Hypothesis testing In order to test the above mentioned hypotheses, the proponent primarily employed mean and percentages. Testing of the hypotheses in this ca se was based on evaluative process employed in the research. Thus, the proponent discusses the nature of information as presented on the trend of data as generalised by the values obtained from mean and percentages. The scale of measurement used was ratio, which is the highest type of scale having absolute zero value (Broto, 2007). This was used considering that the values obtained in the data involved zero. To be able to test the above